So far, most indications show that using the Facebook ads manager is the best way to get results on Facebook. So, organic vehicles like Facebook Live and must be novelty items, right? Not quite. Facebook Live is a valuable marketing tool (and we ran an experiment that...
Ever heard of Social Proof? If customers are to buy from you, they have to trust you. And while you might be able to do an “okay” job at persuading your customers to trust you on your own, nothing builds trust and confidence quite like social proof. Indeed, studies...
Content marketing is a great way to build a relationship with new and existing customers. You’re able to connect with people at different stages of their journey. You can connect with new people by sharing knowledge on something they never knew. You can connect with...
This post was written by guest contributor Walter Moore. When Instagram started its journey as a photosharing app, some were very apprehensive about its success. Over time, however, Instagram has become a social media marketing powerhouse. It has become an extremely...
Expandable display ads are known as rich media ads that can expand beyond the original size of the ad unit. The expansion is user controlled and will allow for a greater area for the ad to occupy – allowing more attention and better view for action from those...
