EWR Digital

User Experience Audit

User Experience Audit

Get an analysis of how visitors are using your website Committed to Excellence

Award-Winning Agency

What is a User Experience Audit

UX and CX are not the same thing

Nielsen Norman Group defines user experience (UX) as all aspects of the end-user's interaction with a company, its services, and its products. Forrester defines customer experience (CX) as how customers perceive their interactions with your company.

The difference is whether you are engaging the end user or the buyer. Sometimes they are the same person, but particularly in B2B, the buyer may be purchasing on behalf of someone else. CX covers the buying and after-sales process; UX covers making the product itself easy to use. A UX Audit works the second one.

A test you can run on your own site right now

Keep the main menu minimal: five to seven items at most, and group content logically: products, solutions, about, resources, contact. Then test it. If someone unfamiliar with your company cannot find what they need in three clicks or less, you have work to do.

That three-click test is the kind of friction a UX Audit measures across every page, not just the menu.

A User Experience (UX) Audit provides an analysis of the customer journey through your website. Your audit reviews every touchpoint from the moment a customer comes to the website to the moment they leave. This audit focuses on the top-of-the-funnel portion of your customer journey.

The audit identifies:

  • How your customers are navigating the website
  • Where your customers are getting stuck & frustrated
  • What parts of your website are driving the most engagement

Who is a User Experience Audit For?

UX Audits are for businesses whose website is causing confusion and friction with customers. It’s helps improve top-of-the-funnel conversions as a customer comes to the website and navigates to the desired result. Signs a UX Audit would be beneficial: Positive movement in Google Rankings does not stick (rankings fall back down shortly after moving up) High bounce rate on your website Low "Pages per session" on your website

Goals and Objectives

The primary goal is to provide you keywords you should be targeting based on your goals and buyer intent. Review your website for common UX issues
  • Menu Structure / Site Navigation
  • Clear CTAs
  • Layout of information
  • Visual elements
Review Heat-mapping to understand the following
  • User behavior
  • Scroll depth
Review Google Analytics to understand the following
  • Which pages users advance to from their current page
  • Average pages per session
  • Bounce rate for highest trafficked pages

How to get started

Your audit includes a free 30 minute audit review/consultation with one of our UX Design experts. Before we can begin your audit we need you to schedule your review call and answer a questionnaire. This provides us the information we need to complete your audit.

To start the audit process you need to schedule your review call. Once your review call is scheduled we'll send you a questionnaire to complete. After you submit your questionnaire we'll start your audit and have it ready for your review call.

What Clients say about our strategy consulting services

"Once we got to that #1 spot, we fired our other SEO Company, and hired EWR to manage the SEO of our other website."

John Ofield — ROSI Office Systems, Houston, TX

B2B Industry Rosi Office Systems "I started to see more people in a month than I did in a year. I was really impressed with the results we were getting."

Dr. Brett Franson — Franson Chiropractic, Houston, TX

Healthcare Industry Franson Chiropractic "Our online presence has improved dramatically. We are page 1 for most search terms that are relevant to our industry."

Hannah Valentine, Owner — Hestia Construction & Design, Houston, TX

Home Services Hestia Construction & Design

Audit Information

FAQs

A user's experience with your website is directly tied to the likelihood of them converting into a customer. So, by improving the user experience you increase your conversion rates. For us to provide you the most effective audit we need access to the following:
  • Website Access so we can setup heatmapping (which tracks how users are interacting with your website)
  • Google Analytics
Those two give us the data and insights necessary to perform an audit. Absolutely! Your audit is yours to keep and do with what you want. Of course if you'd like for this to be a white-glove approach we will help you implement all the changes found in your audit.

Details

20 business days from start of project A User Experience Report (in PDF format) that covers a review of your website, heatmapping, and Google Analytics. $3,500 Start by Scheduling Your Review Call Once your UX Audit is finished you'll get a chance to speak with one of our UX Design specialist to review your audit. To start your audit we request you schedule your review call first.

Explore our full Digital Strategy Consulting services.