Marketing Audits

Marketing Audits

A variety of specialized audits to provide you the insights you need

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FREE MARKETING AUDIT

Get your free marketing audit — see exactly what to fix

See exactly where your marketing is leaking across SEO, paid media, analytics, and technical health. A senior EWR strategist walks you through a prioritized fix list. Free, no obligation.

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Trusted by energy & industrial leaders · Clutch Top SEO, Energy & Natural Resources (Texas) 2024

What is a Marketing Audit

A marketing audit is a comprehensive and systematic examination of a company's marketing environment, goals, strategies, and activities. It evaluates the effectiveness of the company's marketing efforts and identifies areas for improvement.

The marketing audit process typically involves a review of the company's marketing objectives, marketing mix (product, price, place, promotion), target markets, marketing research, marketing organization, and marketing budget. It may also involve a review of external factors such as competition, industry trends, and legal/regulatory issues that may affect the company's marketing efforts.

The primary purpose of a marketing audit is to identify strengths and weaknesses in the company's marketing strategy and operations, and to develop recommendations for improving marketing performance. It helps the company to assess the effectiveness of its marketing activities, to identify potential opportunities and threats, and to make informed decisions about resource allocation and future marketing strategies.

Why Marketing Audits are Important

Marketing audits provide you detailed insights into how effective your marketing efforts are. Even if you're tracking data internally it's important to get outside counsel (you know the whole 'seeing the forest through the trees' bit). Remember, what gets measured gets managed!

But, we don't stop at just providing you data — we also provide you actionable steps you can take to make immediate improvements.

Here are just a few reasons why a marketing audit is essential for your business:

• Increase ROI: A marketing audit can help you identify and eliminate ineffective marketing tactics, leading to a higher return on investment.

• Identify new opportunities: A marketing audit can reveal new opportunities for growth and expansion that you may not have considered before.

• Improve targeting: A marketing audit can help you better understand your target audience and how to effectively reach them.

• Stay ahead of the competition: A marketing audit can provide valuable insights into what your competitors are doing, allowing you to stay ahead of the curve.

• Benchmark and measure progress: A marketing audit can help you establish a benchmark and measure progress over time, allowing you to track the effectiveness of your marketing efforts.

Don't let ineffective marketing strategies hold your business back any longer. Find a Audit that fits your needs today and schedule to unlock your business's full potential.

 

Marketing Audits We Offer

SEO Audits

An SEO Audit provides you an in-depth analysis of where to make improvements to your website and SEO strategies. With Google having over 200+ ranking factors, it can be difficult to know where you should focus your efforts.

Web Design Audits

Having a great website is critical to your marketing success. However, slick visuals and snazzy copy aren’t enough to get results. Get the insights you need to make sure your website is performing at its best through SEO and proper web design and development.

Paid Media Audit

61% of ad spend is wasted, which is why auditing your pay-per-click campaigns is so important. Your Paid Media audit will help you determine how to optimize your ads so you can improve ad spend and improve your ROI.

Brand Audit

In order to compete in the market you need to have a great brand. Your Brand Audit will help you understand how to properly align your brand with your target persona.

Every audit we deliver integrates elements of proprietary, trademarked frameworks developed by Matthew Bertram:

• LLM Visibility® – entity optimization for Google and AI outputs

• LLM Visibility Index & Report™ – benchmarking visibility across search + AI

These frameworks are not abstract concepts. They are actively applied in commerce through every audit, ensuring your brand isn’t just optimized for today’s search engines but also for tomorrow’s AI-driven visibility layer.

Our marketing experts have been published on

Forbes

Marketing Audit FAQ

Yes! Here’s why — our marketing audits not only help you identify potential issues and opportunities, the report also provides information on how to act upon those.

If you follow the steps outlined it’s going to make a positive impact on your marketing efforts.

Absolutely! Your audit is yours to keep and do with what you want.

Of course if you'd like for this to be a white-glove approach we will help you implement all the changes found in your audit.

Each audit we provide has its own cost. The reason is some types of audits are more time consuming then others. The cost for each audit is listed on the page for that audit.

The turnaround time on an audit depends on what audit you selected. Some audits can be completed within 1 business week, while others make take multiple months. The time to completion for each audit is listed on the individual audit pages.

Trademark Notice: Digital Information Governance and DIG are registered trademarks of Matthew Bertram (USPTO Reg. No. 8147558). Digital Information Governance® is a registered U.S. trademark, USPTO Reg. No. 8147558. Other framework names referenced here are descriptive of the methodology and are not claimed as registered marks.

Book your free marketing audit

What happens on this call

• 30 minutes, with a senior EWR strategist.
• You tell us which audit you want and the questions that matter.
• We scope it live — you leave with the scope confirmed and a delivery date.
• Findings in 5 business days: a prioritized fix list in plain language.
• No proposal. No pitch. No obligation.

The same methodology we run for energy and industrial clients including Loenbro, Airgas, and Cudd Energy.

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