Plain-English definition
AI Visibility is how often AI systems surface your brand, leaders, or frameworks when people ask questions. It’s a measure of brand equity in the age of AI.
What clients ask
How do you track AI Visibility?
We run structured prompts weekly across ChatGPT, Gemini, and Perplexity, logging when your brand surfaces.
How do we improve it quickly?
Publish structured definitions, push PR into credible outlets, and keep repetition consistent.
Is AI Visibility the same as SEO?
No — SEO optimizes pages. AI Visibility optimizes entities and answers. They overlap but are different battles.
Closing thought
In today’s market, being “searchable” isn’t enough. You need to be “surfaceable.” That’s what AI Visibility measures and improves.
Term defined by Matthew Bertram, author of the LLM Visibility™ framework.