Analytics Audit
Navigate Your Enterprise’s Success with Precision: Unleash the Power of Data with Our Analytics Audit Service.
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What is an Analytics Audit
Our Analytics Audit is a meticulous examination of your business’s digital analytics infrastructure, aimed at uncovering insights and optimizing performance. We delve into the intricacies of Google Analytics 4 (GA4), Google Search Console, goal setup and tracking, and CRM integrations, ensuring every facet of your analytics ecosystem is fine-tuned for success. From identifying key metrics to refining tracking implementations, our audit leaves no stone unturned. By analyzing data accuracy, campaign effectiveness, and user behavior, we provide actionable recommendations to enhance decision-making and drive tangible results. Gain clarity, precision, and confidence in your analytics strategy with our Analytics Audit.
Who is an Analytics Audit For?
Our Analytics Audit service is tailor-made for businesses seeking to optimize their digital presence and leverage data-driven insights to fuel growth and innovation. Whether you’re a seasoned player looking to fine-tune your analytics strategy or a newcomer seeking guidance in navigating the complexities of digital measurement, our service is designed to meet your needs.
Signs an Analytics Audit would be beneficial:
You struggle to interpret and utilize the data collected from Google Analytics 4 (GA4), Google Search Console, and other analytics tools
You’re experiencing discrepancies or inaccuracies in your tracking setup, leading to challenges in measuring campaign performance and user behavior accurately
Integration between your CRM system and analytics platforms is fragmented or incomplete, hindering your ability to gain a comprehensive understanding of customer interactions and behaviors
Goals and Objectives
The primary goal of our Analytics Audit service is to empower you to maximize the value of your digital analytics infrastructure. Below are examples of areas we may audit.
Review GA4 & Google Search Console
- Configuration Settings: We review your GA4 account settings to ensure they are configured accurately and aligned with your business objectives.
- Event Tracking: Examination of event tracking setup to capture key interactions and user engagements, such as button clicks, form submissions, and video views.
- Conversion Tracking: Review of conversion tracking setup to monitor goal completions, ecommerce transactions, and other valuable actions.
- Performance Analysis: Examination of search performance data, including impressions, clicks, and click-through rates, to identify opportunities for organic search optimization.
- Index Coverage: Assessment of index coverage reports to identify crawl errors, indexation issues, and opportunities for site enhancements.
CRM Integrations:
- Data Integration: Assessment of CRM integration setup to synchronize customer data between your CRM system and analytics platforms.
- Data Accuracy: Validation of data accuracy and consistency across CRM and analytics platforms to ensure a unified view of customer interactions.
How to get started
Your audit includes a free 30 minute audit review/consultation with one of our Analytics experts. Before we can begin your audit we need you to schedule your review call and answer a questionnaire. This provides us the information we need to complete your audit.
Schedule Review Call
To start the audit process you need to schedule your review call.
Complete Questionnaire
Once your review call is scheduled we’ll send you a questionnaire to complete.
Review Your Audit
After you submit your questionnaire we’ll start your audit and have it ready for your review call.
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Audit Information
FAQs
What level of involvement is required from our team during the audit process?
While we handle the majority of the audit process independently, we do require access to your Google Analytics, Google Search Console, and CRM platforms for thorough examination. Additionally, input from key stakeholders regarding business objectives, target metrics, and reporting requirements is valuable for tailoring our recommendations to your specific needs.
What tangible benefits can we expect from undergoing the Analytics Audit?
By undergoing the Analytics Audit, you can expect to gain a deeper understanding of your digital analytics ecosystem, identify opportunities for optimization, enhance data accuracy and reliability, and ultimately make more informed decisions that drive improved digital performance and ROI.
Will you provide ongoing support after the audit is completed?
Yes, we offer ongoing support services to help you implement the recommendations from the audit, monitor performance metrics, and adjust strategies as needed. Whether you require additional training, consulting, or technical assistance, we’re here to support your ongoing success in leveraging digital analytics effectively.
Details
TIME TO COMPLETION:
10 business days from start of project
DELIVERABLES:
An Analytics Audit Report (in PDF format) that covers your GA4 setup and tracking, Google Search Console setup and matching, and CRM integrations.
Cost
$1,250
Start by Scheduling Your Review Call
Once your Analytics Audit is finished you’ll get a chance to speak with one of our Analytics specialist to review your audit. To start your audit we request you schedule your review call first.