Why Trustworthiness Is Now the Dominant E in E-E-A-T Since Google added the second “E” (for Experience) to its Search Quality Guidelines, it became clear that Trust is not just one of the E-E-A-T pillars—it’s the foundation. Trustworthiness is the factor that...
Google E-A-T: Part 2 – Authoritativeness A lot goes into the success of a website, including adhering to the continuous changes that the search engine giants keep throwing at developers and content creators. One of the latest updates that threw businesses into a...
Google E-A-T: Part 1 – Expertise Creating a website that brings in quality leads takes quite a bit of time and effort. You need to not only create high-quality content but also ensure that it’s following search engine optimization best practices and that...
