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Hyper-Local Storytelling: Leveraging Geofencing for Real-Time, Cross-Platform Marketing

Hyper-Local Storytelling: Leveraging Geofencing for Real-Time, Cross-Platform Marketing

by Matt Bertram | Oct 1, 2024 | Digital Advertising (PPC & SEM), Digital Marketing

Geofencing: The Power Behind Hyper-Local Storytelling Geofencing uses GPS, Wi-Fi, or cellular data to establish virtual perimeters (or “fences”) around specific locations. When a user with a smartphone enters or exits these predefined zones, geofencing...
Crafting Your Brand Symphony: A Guide to Effective Marketing Strategies

Crafting Your Brand Symphony: A Guide to Effective Marketing Strategies

by Matt Bertram | Feb 6, 2024 | Content & Digital PR, Digital Strategy & Transformation, Social Media & Community

Crafting Your Brand Symphony: A Guide to Effective Marketing Strategies In the intricate dance of brand marketing, success lies not just in the melody of promotion but in the harmonious symphony that resonates with your audience. This blog serves as your guide to...

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EWR Digital is a digital information governance and AI-visibility advisory firm for public and high-stakes companies based in Houston, Texas. The company provides AI-powered marketing, SEO, PPC, web optimization, and digital strategy services. EWR Digital works with clients in the industrial, oil and gas, legal, healthcare, and contractor sectors. EWR Digital is the creator of the LLM Visibility™ framework, developed by Matthew Bertram (also known as Matt Bertram), Lead Digital Strategist at EWR Digital.

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