When Is It Time to Switch SEO Agencies? 7 Warning Signs

Jul 3, 2025

<a href="https://www.ewrdigital.com/author/matthew-bertram" target="_self">Matthew Bertram</a>

Matthew Bertram

Matthew (Matt Bertram) Bertram, creator of the LLM Visibility Stack™, is a Fractional CMO and Lead Strategist at EWR Digital. A recognized SEO consultant and AI marketing strategist, he helps B2B companies in law, energy, healthcare, and industrial sectors scale by building systems for search, demand generation, and digital growth in the AI era. Matt is also the creator of LLM Visibility™, a category-defining framework that helps brands secure presence inside large language models as well as traditional search engines. In addition to his client work, Matt hosts The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ (5M+ downloads, 12+ years running) and co-hosts the Oil & Gas Sales and Marketing Podcast with OGGN, where he shares growth strategy and digital transformation insights for leaders navigating long sales cycles.

switching seo agency

Switching SEO agencies isn’t a decision to take lightly, but if your current provider is underdelivering, it may be costing your business visibility, leads, and revenue. If you’ve been feeling ignored, left in the dark, or disappointed in the results, you’re not alone. Many businesses eventually outgrow their SEO partner or realize they were never working with a reliable SEO agency in the first place.

This checklist will help you identify if it’s time to make a change, and how partnering with a reliable SEO agency you can trust can turn things around. We’ll also show you how to get a free migration strategy session to make the switch seamless and stress-free.

7 Signs It’s Time to Switch Your SEO Agency

uncertain executive staring at screen during work

1. Lack of Communication and Transparency

If your agency ghosts you between invoices, that’s a red flag. You should be receiving consistent updates, clear performance reports, and proactive strategy discussions. Silence is not a strategy.

2. No Clear Strategy

Are they just throwing keywords at the wall? Without a custom SEO roadmap tailored to your business goals, you’re stuck in reactive mode. A solution-focused SEO agency will explain the “why” behind every action and show you how the pieces fit together.

3. Rankings Are Stagnant—or Dropping

If you haven’t seen any keyword movement in months or your visibility is slipping, that’s a sign of outdated tactics or a lack of effort. A strong agency will pivot quickly when performance stalls.

“SEO is an ongoing process that requires constant monitoring and adjustments.”
HubSpot

4. No ROI or Business Impact

Traffic is great, but are you getting leads, calls, or sales? If your SEO agency can’t connect performance to real-world results, it’s time to re-evaluate. You deserve more than vanity metrics.

5. Cookie-Cutter Approach

If they’re using the same template strategy for a law firm, a dentist, and an HVAC company, that’s a problem. A solution-focused SEO agency should customize its plan based on your audience, goals, and competition.

6. You’re Always the One Asking Questions

If you feel like you’re managing the agency instead of the other way around, it’s time for a shift. A good partner will bring insights and ideas to you—not just respond when pushed.

7. They Can’t Explain What They’re Doing

Vague answers like “SEO takes time” or “Trust the process” without specifics are a smokescreen. You deserve a partner who explains what’s being done, why it matters, and how it moves the needle.

What to Look for in an SEO Agency

Marketing expert advising a business owner

When switching SEO agencies, you don’t just want someone new—you want someone better. Here’s what to look for:

  • Industry experience: Have they worked with businesses like yours?
  • Customized strategy: Can they tailor a plan to your specific goals?
  • Transparent reporting: Do they provide clear, measurable insights?
  • Technical expertise: Can they address speed, structure, and indexing issues?
  • Proactive communication: Are they accessible and invested in your growth?

Switching to an SEO agency you can trust shouldn’t feel risky; it should feel like relief.

Ready for a real quote? Get your AI-driven SEO audit today.

Free SEO Migration Strategy Session with EWR Digital

If you’re frustrated with your current SEO provider, EWR Digital offers a free migration strategy session to help you transition smoothly. We’ll audit your current setup, identify missed opportunities, and map out a smarter, more effective SEO plan, all before you commit to anything.

We’re a solution-focused SEO agency that works with businesses who are serious about scaling. Our team has helped clients across industries recover rankings, rebuild trust in SEO, and finally achieve results that matter.

Time for Change: Align with an SEO Agency You Can Trust

If any of these signs sound familiar, it’s time to consider a new path. With the right agency, you’ll get more than rankings—you’ll get results. Make the switch with a partner who understands your business and cares about your growth.

Explore what’s possible with EWR Digital.

SEO Industry Stat: “As of 2024, Google accounted for over 91% of the global search engine market.”- Statista

 

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