EWR Digital’s Matthew Bertram Releases New Book on AI-Mediated Discovery
Houston, TX: EWR Digital CEO Matthew Bertram has released LLM Visibility: Decision-Grade AI-Mediated Discovery, a practical framework for how companies need to think about brand discoverability as AI systems replace traditional search as the primary research layer for enterprise buyers.
The book is available now on Amazon (ASIN: B0GQCTN4TQ).
What the Book Is About
When a buyer uses ChatGPT, Perplexity, or Google AI Overviews to research a vendor, they don’t get a list of links. They get a single synthesized answer: drawn from sources the model has already decided are authoritative. Your company is either in that answer or it isn’t.
LLM Visibility gives marketing leaders, CEOs, and digital practitioners a structured approach to solving that problem: covering entity authority, semantic architecture, information governance, and how to audit your current AI visibility posture before a deal depends on it.
Why This, Why Now
“Most companies don’t know they have an LLM visibility problem until they lose a deal to it,” said Bertram. “Traditional SEO metrics don’t capture it. This book is the diagnostic framework we’ve been using with clients, now available to anyone who needs it.”
The LLM Visibility® framework was developed at EWR Digital over two years of applied work with clients in energy, legal, and professional services, industries where trust, accuracy, and authority directly drive revenue.
Who It’s For
- CEOs and founders whose digital presence isn’t keeping pace with how buyers actually research
- CMOs and marketing leaders who need a framework to govern how AI interprets their brand
- SEO and digital practitioners who need language and evidence to make the case to leadership
Get the Book and Get Assessed
LLM Visibility: Decision-Grade AI-Mediated Discovery is available now on Amazon.
Find out more about the book here
Want to know where your company stands today? We’re running LLM Visibility diagnostics for organizations ready to close the gap.
Matthew Bertram is CEO of EWR Digital and creator of the LLM Visibility® framework. EWR Digital is a Houston-based AI search and SEO agency that helps companies in energy, legal, healthcare, and professional services get found, cited, and chosen in AI-mediated search. It has been operating for 25+ years.
Matthew (Matt) Bertram helps energy and industrial companies get found, trusted, and chosen as AI reshapes how buyers decide. As owner and CEO of EWR Digital, he leads the agency's AI search and SEO work for oil and gas and other capital-intensive industries; he is also President of ModalPoint. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of multiple books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He is a member of the American Petroleum Institute's Houston Chapter and the International Association of Privacy Professionals (IAPP).
