4 Reasons Why Social Media Marketing Matters For Your Business

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

It’s 2018 – and if you’re not using social media marketing already, you should be. And it’s not just because everyone else is – though, that’s a big factor.

97% of marketers use social media marketing to reach their audiences. 80% claimed their efforts increased traffic to their websites.

Nowadays, if you aren’t online, you pretty much don’t exist. Your business should be in the public eye offline as well as online. If you want to grow, gain more customers, and build your brand, social media marketing is absolutely essential.

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Top 4 Reasons Social Media Marketing Matters for Your Business

Social media marketing is truly an important part of your marketing plan for your business. Read on below to learn the top 4 reasons you should be using social media to market your business.

4) It’s one of the best ways to communicate with your current customers.

Social media networks are a hub for, well, the human race. There are TONS of people online. In fact, the International Telecommunication Union estimated that 3.2 billion people would be using the internet by the end of 2015 – that’s almost half the entire world’s population!

World Internet Usage - EWR Digital
Source: InternetWorldStats.com
I Wanna Be Where The People Are - EWR Digital

Let’s take a look at how many people use each of the most popular social networking platforms.

Active Monthly Users by Platform

Again, almost everyone is online – that includes your customers. Go to where they are – it’s the easiest way to reach them. The more convenient it is for them, the better. And don’t forget – your competition is online, too. Don’t let them beat you!

Your customers are online. Communicate with them.

Did you know that 59% of people access social media sites every single day? Over a third of people check social media more than 5 times per day.

That’s 5 times a day that you could be communicating with your customers, getting your messages out to them.

Use social media networks to talk to your customers, get to know them, and address their concerns. If you see a complaint, address it. Help them with a remedy. Show them you’re more than a business; you’re a human being. At the end of the day, that’s one of the most important parts of social media marketing.

The more personalized and “human” you can make your marketing, the better.

People don’t like to talk to corporations – they want to talk to people. Real, live, breathing people. It’s hard to connect with a brick and mortar business, but it’s easier to get to know the people behind that organization, and begin to trust them.

Make sure your posts are more than just random offers and salesy marketing taglines – take the time to get to know your audience and connect with them.

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3) It allows you to learn about your audience easier than ever before.

Getting to know your target audience and understanding your buyer persona are one of the most important pieces of the marketing puzzle.

A buyer persona is a representation of your target customer’s goals, preferences, and how they interact with your business online.

Think about these things when crafting your Buyer Persona:

  • What are their demographics?
  • What are their passions and hobbies?
  • How do they feel about your business?
  • What do they need? What are their pain points?
  • Why would they choose you over the competition?
  • How do they usually communicate?
  • What do they like about your business and what do they want to change?

The better you understand your audience, the more effectively you’ll communicate with them.

Social media networks like Facebook give you the ability to separate target audiences into hyper-segmented groups. These filters can be based on age, location, religion, buying habits, and so much more.

Facebook stats - EWR Digital
Source: Digital Marketing Institute

Furthermore, participate in social listening by monitoring what people are saying about your brand online. You can even check out what kind of content your target audience likes most and start producing similar content. Finally, you can measure conversions based on the promotions you offer and create the most powerful combination to increase revenue and grow.

Facebook insights - EWR Digital

2) Social media marketing allows you to manage your online reputation.

Interacting with your customers regularly on social media shows good faith to other customers. As we discussed previously in #5, communicating with your customers is key.

People tend to get on social media to complain when they’re unhappy with a product or service. While bad reviews can hurt, know that you can use social media marketing to remedy them.

Tablet rating - EWR Digital

For example:

Ted has had a bad experience with your company and has taken to Facebook to talk about it. He tags your brand name and leaves a terrible review of one star, with a long explanation.

Here’s what you should do: Don’t ignore it! Click on Ted’s review and contact him – reply directly to that review. Commenting publicly will show your customers that you care enough to respond. Then do the following in your response:

  1. Acknowledge Ted’s pain points.
  3. Offer a fix or remedy to the issue he experienced.

By doing this, you can quickly turn a bad review into a positive experience. The fix is up to you, but a few good examples would be:

  • A complimentary service/product
  • A refund
  • Re-sending a product that may have been originally damaged when received

This shows good faith and helps build trust, even with consumers who didn’t have the best experience. Plus, social media offers the ability to instantly interact with customers, whereas things like email may take a lot longer. It’s a great way to manage your company’s reputation.

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1) It helps you build brand authority and brand recognition.

The easier it is for a customer to find your brand online, the more likely they are to engage with your business. Meaning that the more places you can be found online, the better.

Girl with a laptop - EWR Digital

The more people there are talking about you on social media, the more valuable and authoritative your brand will seem to new audiences. Don’t forget to interact with opinion leaders and major influencers online to further boost your authority.

Check out this Brand-Building interaction from Wendy’s on Twitter, below:

Not really afraid of the burgers from a place that decided pancakes were too hard.

— Wendy’s (@Wendys) June 11, 2018

When Wendy’s replied to Tony X, they increased their brand visibility. Their funny comeback grew the popularity of the post, bringing the brand more and more attention on Twitter as people shared and re-tweeted it. Finally, the response showed customers like Tony that Wendy’s actually responds to its customers, a sign of good faith and trust. They’re listening, and customers value being listened to.

Get Started with Social Media Marketing from EWR Digital today!

Are you ready to boost your brand authority, gain more customers, build trust, and grow your business? Then call the social media marketing experts at EWR Digital today. We can get you started with a marketing package that will give your business the results you crave. Call us today at 713-592-6724 to get started!

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5 Reasons Why Social Media Marketing Matters for Your Business | EWR Digital – Houston, TX