Explore the journey of digital transformation for family businesses. Learn practical strategies and insights to adapt, innovate, and thrive in an increasingly digital landscape.
EWR Digital Growth Methodology
Most marketing fails because it is disconnected. SEO runs in one direction. Paid media runs in another. Content gets created without a strategy. Websites look good but do not convert. And now AI search is changing how buyers discover, compare, and choose companies.
EWR Digital uses a search-first growth methodology to align your visibility, messaging, website, content, paid media, and analytics into one measurable system.
Our process helps your business get found, trusted, and chosen across Google, AI search, and the digital channels where buyers make decisions.
EWR Digital Team
MATTHEW BERTRAM
Bio:
Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.
Job Title:
Owner & CEO, EWR Digital
Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence
Years of Experience:
20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).
Formal Education:
Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.
Contributor:
Books by Matthew Bertram:
- LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
- Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
- The Enterprise SEO Operating System
- The Unknown Secrets of Internet Marketing
- Search: Do I Really Need SEO?
- Know, Like, Trust
- Build Your Brand Mania
- Rise of the Personal Brand (contributor)
Podcasts:
- Host, The Best SEO Podcast (EWR Digital)
- Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
- Host, Business Houston Podcast (presented by the BBB)
Personal Website: https://matthewbertram.com/
EWR Digital
Blogs Written by Matt Bertram
Building a Modern Marketing Strategy for Your Family Business
Transform your family business with a modern marketing strategy. Discover actionable steps and essential tips to drive growth and connect with your audience in the digital age.
What Does SEO Stand For and Why Is It Important to Know?
The SEO industry is worth $80 billion or more, and many people see it as a cornerstone of marketing in the digital age. Yet, SEO is often overlooked by business owners. Even CMOs aren't always convinced the service is worth the money. You've probably heard the term...
Boost Your Business Visibility with Vehicle Wraps and Signage
Learn how vehicle wraps and building signage can transform your business’s visibility. Discover the benefits of mobile and static advertising and how they can help your brand stand out and attract more customers.
Boost Your BigCommerce Store: Essential SEO Strategies
Boost Your BigCommerce Store: Essential SEO Strategies for Success Businesses using BigCommerce grow at an average rate of 28% year-over-year, which is nearly twice the industry average. Hey there, fellow e-commerce marketer or business owner! If you’re running a...
Houstonian’s Tale of Unity, Resilience and Recovery
Last week’s storm brought devastation to Houston, but amidst the chaos, the resilience and unity of Houstonians shone through. Read this firsthand account of the storm’s impact and the community’s remarkable recovery efforts.
BigCommerce for B2B E-commerce: Tips and Tricks for Success
Unlock the potential of B2B e-commerce with BigCommerce. From tackling unique challenges to utilizing tailored features and learning from successful companies, these tips and tricks will help you thrive in the B2B space.
7 Tips To Building A Trend Monitoring Strategy For Businesses
If your organization only considers its sales goals every month or quarter, is that the only metric you should be looking at? Is that a recipe for success, or may that be leaving success up to chance? You probably already know that in order to see real results, you...
Matt Bertram
Biography
Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.
A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.