Voice search is changing the SEO landscape. Discover how to prepare your content for voice search, leverage long-tail keywords, and understand the impact on on-page SEO with our in-depth guide.
EWR Digital Growth Methodology
Most marketing fails because it is disconnected. SEO runs in one direction. Paid media runs in another. Content gets created without a strategy. Websites look good but do not convert. And now AI search is changing how buyers discover, compare, and choose companies.
EWR Digital uses a search-first growth methodology to align your visibility, messaging, website, content, paid media, and analytics into one measurable system.
Our process helps your business get found, trusted, and chosen across Google, AI search, and the digital channels where buyers make decisions.
EWR Digital Team
MATTHEW BERTRAM
Bio:
Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.
Job Title:
Owner & CEO, EWR Digital
Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence
Years of Experience:
20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).
Formal Education:
Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.
Contributor:
Books by Matthew Bertram:
- LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
- Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
- The Enterprise SEO Operating System
- The Unknown Secrets of Internet Marketing
- Search: Do I Really Need SEO?
- Know, Like, Trust
- Build Your Brand Mania
- Rise of the Personal Brand (contributor)
Podcasts:
- Host, The Best SEO Podcast (EWR Digital)
- Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
- Host, Business Houston Podcast (presented by the BBB)
Personal Website: https://matthewbertram.com/
EWR Digital
Blogs Written by Matt Bertram
Content Optimization Strategies: Boost Readability, Engagement, and SEO
Unlock the potential of your content with advanced optimization strategies. From improving readability and engagement to using LSI keywords and optimizing images, our guide provides actionable tips to elevate your content and boost SEO.
Advanced Internal Linking Tactics: Boost Your SEO with Strategic Links
Master advanced internal linking tactics to elevate your SEO game. Explore strategies to create a robust linking structure, increase page authority, and effectively analyze link value and distribution.
Optimizing SharePoint Performance for Large Enterprises
Optimizing SharePoint performance is crucial for large enterprises to ensure smooth operations and user satisfaction. This guide provides practical strategies and best practices to enhance the performance of your SharePoint environment, enabling it to handle high traffic and extensive data loads effectively.
Integrating Third-Party Apps into Your SharePoint Intranet
Enhancing your SharePoint intranet with third-party apps can unlock new functionalities and improve overall user experience. Whether you're looking to integrate project management tools, communication platforms, or data analytics software, the right integrations can...
Building a Corporate Intranet from Scratch: Essential Tools and Technologies
Creating a corporate intranet from scratch can be a daunting task, but with the right tools and technologies, you can build an effective and engaging platform. This guide outlines the essential components and steps necessary to design a corporate intranet that meets your organization’s needs.
Advanced SharePoint Development: Tips for Building Robust Intranet Solutions
Delve into advanced SharePoint development techniques to create powerful and reliable intranet solutions. This guide provides practical tips and best practices for leveraging SharePoint’s capabilities to build a robust intranet that meets your organization’s needs and drives efficiency.
Designing an Engaging Corporate Intranet: Tips and Strategies
Creating an engaging corporate intranet is essential for fostering communication and collaboration within your organization. This guide offers practical tips and strategies to help you design an intranet that not only meets your employees’ needs but also encourages active participation and boosts productivity.
Matt Bertram
Biography
Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.
A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.