Case Study — SEO Campaign
LOENBRO
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246%+
increase in organic sessions
+68
keywords in Top 10
22%+
increase in clicks
Challenge
Loenbro had a strong reputation in industrial services but lacked organic visibility. Core service pages weren’t ranking, and local presence across key markets needed improvement.
Objective
Boost organic traffic, improve keyword rankings, and support lead generation across Loenbro’s electrical, mechanical, and process piping services. Essentially, we wanted to unify their digital signals across multiple channels.
Strategy & Tactics
To unify their marketing we had to take an omni-channel approach. This meant touching all parts of the SEO marketing stack (including but not limited to):
- On-page SEO (page updates + blogs)
- Off page SEO
- Local SEO / GBP optimization
- Structured data
Message Alignment
Positioned Loenbro as a trusted, turnkey industrial contractor. Content and keyword strategy aligned with high-intent B2B search behavior.
Results
- 246%+ Organic Sessions
- 68+ Keywords in Top 10
- 22%+ Clicks | 114%+ Impressions (GSC 3-mo)
- Traffic gains to key service and project pages
- Improved rankings for keywords including:
- “critical electrical services”
- “process piping”
- “mechanical setting”
- “directional boring”
- “heat tracing”
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National SEO Campaign: A Houston Office-Furniture Retailer
Challenge. The site carried a spam-level link profile that was close to being marked toxic, which put a ceiling on everything else. Nothing we did on the page would hold while the backlink profile was dragging the domain down, so the cleanup had to come first.
Objective. Rank the client’s Houston location page into the top three for its primary commercial term, a keyword with a monthly search volume of 1,300, inside three months.
Strategy and tactics. Disavowed the toxic backlinks. Siloed the content so the location page sat at the top of a clean internal structure instead of competing with its own service pages. Rewrote meta descriptions across the cluster, updated and re-optimized the images, then rebuilt the link profile with off-page work aimed at quality rather than volume.
Results. The page reached position 3 within three months and position 1 one month after that. At number one it was drawing 400+ visits per month from that single keyword.