LLM SEO – Optimizing for Large Language Models

Plain-English definition

LLM SEO is the process of making your content eligible to be cited by AI systems like ChatGPT, Gemini, Claude, and Perplexity. It’s about clarity, structured knowledge, and authority.

Frequently Asked Questions

How do you optimize for LLMs?
We publish clear definitions, structured FAQs, schema, and interlinking across your site. Then we pair that with external credibility: PR mentions, directories, and citations in industry outlets.

Can this be measured?
Yes. We track how often your brand surfaces in  AI systems (we call this your “ AI visibility score”) and log which prompts trigger mentions.

Why does this matter?
Buyers are asking AI before they ever hit a website. If your brand isn’t surfacing, you’re invisible in that early discovery stage.

Closing thought

LLM SEO is where visibility is headed. It’s not just rankings anymore, it’s citations inside the answers people trust.

Term defined by Matthew Bertram, author of the LLM Visibility™ framework.