Discover how oil and gas companies can leverage branding and storytelling to create impactful websites. Explore strategies for crafting a compelling narrative that resonates with stakeholders and communicates your brand’s values effectively.
EWR Digital Growth Methodology
Most marketing fails because it is disconnected. SEO runs in one direction. Paid media runs in another. Content gets created without a strategy. Websites look good but do not convert. And now AI search is changing how buyers discover, compare, and choose companies.
EWR Digital uses a search-first growth methodology to align your visibility, messaging, website, content, paid media, and analytics into one measurable system.
Our process helps your business get found, trusted, and chosen across Google, AI search, and the digital channels where buyers make decisions.
EWR Digital Team
MATTHEW BERTRAM
Bio:
Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.
Job Title:
Owner & CEO, EWR Digital
Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence
Years of Experience:
20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).
Formal Education:
Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.
Contributor:
Books by Matthew Bertram:
- LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
- Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
- The Enterprise SEO Operating System
- The Unknown Secrets of Internet Marketing
- Search: Do I Really Need SEO?
- Know, Like, Trust
- Build Your Brand Mania
- Rise of the Personal Brand (contributor)
Podcasts:
- Host, The Best SEO Podcast (EWR Digital)
- Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
- Host, Business Houston Podcast (presented by the BBB)
Personal Website: https://matthewbertram.com/
EWR Digital
Blogs Written by Matt Bertram
Visualizing Insights: Data Design Techniques for Oil and Gas Industry Sites
Explore innovative data design techniques tailored for oil and gas industry websites. Learn how to leverage data visualization to communicate insights effectively and enhance user engagement.
Strategies for Proactive Reputation Building in the Energy Sector
Discover proactive approaches to reputation building in the energy sector. Learn how to strengthen credibility, build trust, and navigate challenges effectively in this dynamic industry.
The Role of Social Media in Oil and Gas Reputation Management
Explore the significance of social media in shaping reputation management strategies within the oil and gas sector. Learn how to utilize social platforms to build trust, communicate transparently, and navigate industry challenges.
Why Oil and Gas Companies Need to Prioritize SEO
Oil and gas companies are starting to prioritize search engine optimization (SEO) to improve their online presence, attract more visitors, and gain an edge over competitors. Four steps you can take to improve their SEO include conducting keyword research, creating backlinks for authority, managing social media, and implementing local SEO strategies.
Conversational Content & Chatbot Strategies | EWR Digital
Welcome to EWR Digital’s Digital marketing blog, your go-to resource for all things conversational content and chatbot strategies. Dive into our articles, guides, and tips to master the art of engaging user interactions and optimizing chatbot performance.
Generating Influence: Podcasting as a Catalyst for Thought Leadership
In the era of digital connectivity, the resonance of spoken words carries a unique power to captivate and inspire. This blog explores the symbiotic relationship between podcasting and thought leadership, unveiling the transformative impact of this audio medium in establishing your brand as an industry authority. Join us on a journey through the sound waves of influence.
EWR Digital Named Among Top Houston Digital Marketing Agencies by The Manifest
WR Digital is proud to be recognized by The Manifest as one of Houston’s most-reviewed and top preferred digital marketing agencies. Learn how our tailored strategies can boost your business’s online presence and revenue.
Matt Bertram
Biography
Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.
A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.