Discover how innovative approaches to personalization can transform your account-based marketing (ABM) campaigns. Explore cutting-edge techniques and technologies that enable tailored experiences for target accounts, driving engagement and fostering stronger relationships.
EWR Digital Growth Methodology
Most marketing fails because it is disconnected. SEO runs in one direction. Paid media runs in another. Content gets created without a strategy. Websites look good but do not convert. And now AI search is changing how buyers discover, compare, and choose companies.
EWR Digital uses a search-first growth methodology to align your visibility, messaging, website, content, paid media, and analytics into one measurable system.
Our process helps your business get found, trusted, and chosen across Google, AI search, and the digital channels where buyers make decisions.
EWR Digital Team
MATTHEW BERTRAM
Bio:
Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.
Job Title:
Owner & CEO, EWR Digital
Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence
Years of Experience:
20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).
Formal Education:
Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.
Contributor:
Books by Matthew Bertram:
- LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
- Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
- The Enterprise SEO Operating System
- The Unknown Secrets of Internet Marketing
- Search: Do I Really Need SEO?
- Know, Like, Trust
- Build Your Brand Mania
- Rise of the Personal Brand (contributor)
Podcasts:
- Host, The Best SEO Podcast (EWR Digital)
- Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
- Host, Business Houston Podcast (presented by the BBB)
Personal Website: https://matthewbertram.com/
EWR Digital
Blogs Written by Matt Bertram
Optimizing Your Website for AI-Driven Search Results: Best Practices
The digital landscape is evolving rapidly, and businesses in Texas—particularly those in high-stakes industries like private equity-backed enterprises and family-run firms post-acquisition—need to stay ahead of the curve. As search engines integrate AI-driven...
The Ultimate Guide to Animation & Interactive Design for Engaging Websites
Web animation and interactive design elevate user experiences. This guide covers CSS & JavaScript animations, parallax scrolling, microinteractions, and emerging trends in 3D & AR web design to create dynamic, engaging websites.
The Ultimate Guide to Visual & Graphic Design for Stunning Websites
A well-designed website goes beyond aesthetics. This guide covers typography, color theory, imagery, whitespace, and layout principles to help you create visually compelling, user-friendly, and high-converting web designs.
The Ultimate Guide to CMS & No-Code Platforms for Web Design
CMS and no-code platforms make web design easier than ever. This guide explores WordPress, Shopify, WooCommerce, Webflow, Wix, and Squarespace to help you choose the best platform for your business and web design needs.
The Ultimate Guide to UI/UX Design for Better Websites & Conversions
UI/UX design is essential for creating user-friendly websites that engage visitors and drive conversions. This guide covers key principles, including interface design, usability research, wireframing, and CRO strategies to optimize the customer journey.
The Ultimate Guide to Content Marketing & Digital PR for SEO Success
Content marketing and digital PR are powerful tools for SEO. This guide covers how to create engaging visual content, publish research-backed reports, gain media coverage, and syndicate content on high-authority platforms to maximize visibility and backlinks.
The Ultimate Guide to Influencer Outreach & Partnerships for SEO Growth
Influencer outreach and strategic partnerships are essential for off-page SEO success. This guide covers how to collaborate with bloggers, get featured on podcasts, and leverage affiliate marketing to build high-quality backlinks and increase brand visibility.
Matt Bertram
Biography
Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.
A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.