INCREASE CUSTOMER RETENTION!
When people think of branding they often ask what goes into a brand. Is it your logo? Perhaps it’s your color palette? Maybe it’s the style of your marketing collateral.
The answer is it’s all of those combined. This is why it’s important to have consistency between all of the aspects of your brand. When you achieve brand consistency, customers can better relate and appreciate your brand, which in turn leads to customer retention.
If you’re looking to increase customer retention, and in turn increase your profits it’s time to build a successful brand.
WHY BRANDING MATTERS
Most businesses know branding is important, but few actually understand how it affects their bottom line. Successful branding correlates with your ability to increase customer retention, which can drastically increase your profits. According to the Harvard Business Journal, increasing customer retention rates by only 5% increases profits by 25% to 95%!
CASE STUDY – Hestia
In order to create a newly-enhance brand for Hestia, much like any home improvement project, we worked with the Founders to set a variety of objectives:
- Understand remodel customer motivations and reasons for choosing Hestia
- Design a brand that would reflect Hestia’s core values and resonate with their customers
- Help Hestia grow their business to additional cities throughout Texas
- Provide Hestia with brand architecture that would translate to marketing touchpoints in order to successfully roll out their new brand in a timely manner
HOW SUCCESSFUL BRANDING WORKS
Successful brands are built by combining human psychology with design. This is achieved by understanding the target audience so the designs will resonate with them.
When your brand can impact customers on an emotional level it increases the likelihood that they’ll purchase from you.
To build a successful brand we first need to understand your target audience, your company values, and what separates your business from your competitors. This data is the driving force into every detail of your brand.
While your logo is only one aspect of your brand, it is easily the most visible. This is why it’s important you have a well designed logo.
Maintaining brand consistency is a difficult, continuous task. Luckily tools, such as your brand guide, will help you in this endeavour. By documenting all the elements of your brand, you can feel confident that any designer or agency will be able to create designs that match your brand.
Whether it’s your business card, letterhead, sales materials, digital ads, or website, every aspect of your marketing needs to be consistent. Regardless if it’s digital or printed collateral, our team has the skill set needed to create amazing, on brand designs for you.
The Branding Process
Step 1 – Initial Consultation & Onboarding
During this step we discuss your target audience, current brand and how updating your brand will help you accomplish your goals.
Step 2 – Project Scope & Ideation
Branding covers a large area of marketing, so we work with you to determine which aspects of branding will be needed for the project. The goal is to establish a scope of work and a list of branding deliverables.
Step 3 – Initial Designs
For every deliverable you’ll receive a set of initial designs. If needed, we’ll go through a round of revisions to ensure the design aligns with your goals and target audience.
Some designs may also require proper testing (A/B testing, surveys, etc) to ensure the new brand properly alings with the target audience.
Step 4 – Execution
Once all the concepts are approved, we’ll recreate the branded materials percisely to their specifications.
If you need any branded materials printed we can assist you with that as well.
Step 5 – Analysis
We’ll perform data analysis to ensure your new branding accomplishes it’s goals.
The most successful marketing efforts are the result of collaborative partnerships. By working together we’ll help you become a market leader like some of the amazing partners we’ve helped over the years.