SEO Audit

Marketing Strategies Workshop

What is a SEO Audit?

An SEO Audit provides you an in-depth analysis of where to make improvements to your website and SEO strategies. With Google having over 200+ ranking factors, it can be difficult to know where you should focus your efforts.

Why get a SEO Audit?

A SEO Audit help you answer the following questions:

  • Does my website have technical issues that need to be addressed?
  • What factors are contributing to the drop in my rankings?
  • Is my content well written and structured correctly?
  • Which sites are referring links to my website?
  • Do I provide a great user experience on my website?

We recommend a yearly audit, and you should regularly be monitoring your website’s analytics and keyword rankings to stay competitive.

Signs your website may need SEO auditing services:

  • Low traffic
  • high bounce rate
  • Significant traffic loss – Penalty and/or Google Update?
  • Slow to load
  • Outdated or duplicate content
  • Broken links (404’s)
  • Displaying a “not secure” warning
  • Low conversion rate
  • Ranking lower than your competitors

Our team will conduct a comprehensive SEO audit of your site. We’ll look at your site’s on-page, off-page, and technical SEO to determine what’s working (and what’s not). We also may look at your Local SEO.

Then we will create a “recommended actions” plan from the best practices of SEO industry.

Scope of Service

Technical

  • Site Speed Test
  • Search Console Issue Checking
  • Canonical Tag Issues
  • Robots.txt
  • XML Sitemap
  • Schema Markup test
  • Javascript & CSS files
  • Server Errors Check
  • 404 Errors (Broken URLs)
  • Site Security (HTTPS)
  • Info Pages
  • Indexation
  • Breadcrumbs

UI/UX

  • Clear CTAs
  • SEO-Friendly URL Structure
  • GMB Listing
  • Blog Section
  • Social Media Accounts & Icons
  • Sitemap HTML

Off-Site

  • Referring domains
  • Toxic Backlink analysis

Ranking Analysis

  • Indexed Pages #
  • Organic Traffic
  • Traffic Drop Issues

On-site

  • Title Tags
  • Headings
  • Meta Descriptions
  • Images / alt tags
  • Contents (quality of the content)

SCALABILITY

Enterprise SEO, along with Multi-Location SEO campaigns requires an experienced SEO Project managers as well and large SEO team to execute effectively. With 30+ team members, we have the ability to execute large campaigns. You’ll receive dedicated consultation and a team that grows with your project.

We never use automated tactics for SEO, content creation or link building; we have developed proven strategies and tactics that work at scale to maximize SEO efficiency.

INTEGRATION

We understand that a robust marketing effort has numerous moving parts and that it’s important they all work together to achieve your specific goals.

You’re already working hard to build and maintain your public visibility and relevancy in the eyes of your target audience. We’ll integrate our SEO expertise into your existing process so together to develop a bespoke digital marketing plan that we will be able to leverage your current efforts.

CULTURE OF SEO

Building a culture around SEO is the most important step if you want to succeed at Enterprise SEO. It’s not easy, but you’ll need to educate stakeholders and your colleagues about SEO and why it is critical for future growth. Make sure to emphasize the goal of developing a strong website performance from the start and what impact that can have on sales and the companies bottom-line. If you need help we do have handouts, education and live corporate training available to help educate the stakeholders and internal team to care about SEO.

Service Information

Faqs

Will an SEO Audit actually help my rankings?

Yes! Here’s why — our SEO Audits not only help you identify potential issues and opportunities, the report also provides information on how to act upon those.

If you follow the steps outlined it’s going to make a positive impact on your SEO efforts. How big will that impact will be? Well, it’s up to the whims of Google.

I already have an agency doing my SEO. Should I still get an Audit?

Absolutely! Even if your SEO agency is producing great results, it never hurts to get a second opinion on what is being done. We may uncover a blind spot your current agency has. Or, in the unfortunate situation we may uncover your agency is using black hat techniques.

Will you help implement the action items in your SEO Audit?

Of course! Our SEO team can help you fix any problems you may have — whether it’s technical, offpage, or onpage. Simply contact us to get started.

Details

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TIME TO COMPLETION:

5 business days from start of project

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DELIVERABLES:

A Spreadsheet detailing prioritized action items to implement to improve performance and roadmap

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Cost — Standard Audit

$1,250

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Cost — Enterprise Audit

$2,200