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Market Strategies Workshop

Marketing Strategies Workshop

Foundations

Do you want to better reach your customers with relevant messages that truly resonate through different online channels? In the Marketing Strategies workshop, our goal is to gain deep insights into the knowledge process that your customer undergoes. We investigate, through market research, the variables that shape the buyer’s (user’s) motivation and decision making to purchase your products and services. The variables that make up a customer’s purchasing decisions can consist of branding, positioning, value proposition, available competition, and other additional factors. We interpret the data associated with these variables to learn more, define, and confirm your market segments.

Marketing Strategies Workshop

Included in this workshop

We develop with you a customized digital marketing plan, by using an integrated marketing approach. This approach utilizes multi digital advertising platforms, cutting edge digital marketing strategies, tools and analytics systems to help accelerate your business online, gain brand awareness, and acquire customers.

Target Persona Profiles

Market Segmentation

Value Proposition (USP)

Marketing objectives (KPIs)

Buyer's Journey

Keyword Research

Competitor Analysis

Strategy Recommendations

ROI Estatements

This highly interactive workshop is designed to clearly define the foundational aspects of any business and identify the strategies and channels to maximise your results online!