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Corporate Identity Workshop

Corporate Identity Workshop

Branding & Positioning

EWR Digital believes that your content and messaging informs users about your brand and who you are. When potential customers are searching for you online they are assessing your company’s credibility and forming an impression.

As businesses begin to get a handle on the foundations of their digital marketing strategy, they often find that their content or website isn’t getting the results they would like. Content is the essential foundation of marketing campaigns. It serves as the primary vehicle for your company, products, and services and communicates the value of your brand. We develop a content strategy in line with your guidelines and objectives to drive conversion. We capture your brand’s essence and experience with accurate, concise, and telling language to promote your organization’s brand strength and promise.

Corporate Identity Workshop

Included in this workshop

Does the visual design of your brand communicate the company’s position and brand message? Does the appearance of your brand’s style and design conform to your identity? Does the structure and order of the navigational journey convey a logical priority of content? Is the user more informed or equipped to make a better decision after they have visited your site?

Information Architecture

Brand Positioning Strategy

Digital Asset Inventory

SEO

Brand Pillars

Aesthetic Appeal

Content Roadmap

Website Navigation

This interactive workshop is designed to clear up your brand message and develop congruence with your brand across all marketing channels. We start off with your website, and then move into the rest of your marketing collateral!