Move Your Mission Forward With Online Marketing
“Coming together is a beginning, keeping together is progress, working together is success.”
– Henry Ford
You established a nonprofit organization to serve a crucial function within society, and you work tirelessly to help others and make the world a better place. You want to share what you do with others around you. A comprehensive marketing strategy that utilizes appropriate digital tools like search engine optimization and pay-per-click ads can help.
To successfully market your nonprofit online, the various pieces of your message and digital presence must be coordinated into a coherent strategy. We offer a full set of marketing tools and strategies to help you accomplish that while managing everything in a central location. Our services include:
Strategy is by far the most important step. If your business plan isn’t aligned with your marketing efforts you’ll waste a lot of time and money.
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra
Based on our years of experience, SEO is the key difference between a thriving business and one that fails. If you want to be successful, and dominate the market, your website needs to appear at the top of relevant search results.
An interactive, beautiful, and user-friendly website is the key to establishing a digital presence for your business, but that is only one half of the coin. You also need your website to rank on search engines, be properly built, and be optimized by a SEO expert.
Don’t just tell your customers, show them!
Video is quickly becoming the most consumed form of content and many search engines give preference to those who utilize it. Don’t get left behind your competitors.
Brand Design & Strategy
Your brand is your leverage. It is a result of your product visibility and reputation carved over the years, and thus crucial to build engagement. Your brand image is the impression of your business in the minds of your customers.
Pay-per-click (PPC) advertising has the potential to bring you a large number of customers with a few well-placed advertisements. If done correctly, with thoroughly researched keywords and target audience analysis, it will give your business a tremendous boost.
Our Approach to Marketing
No two industries are exactly alike, and businesses must cater to the preferences of their target market. Stop and think for just a moment. The last time you were looking for a service in the community, how did you find it? Chances are you didn’t flip through a worn copy of the yellow pages. No, it’s much more likely that you pulled out your phone and typed what you wanted into a search bar. And then, instead of scrolling through all of the possibilities, you probably clicked on one of the first few options that showed up. That is exactly why your organization’s website has to rank well in search engines like Google.
Getting your page ranked at the top doesn’t just happen magically. Solid search engine optimization strategies and quality content are how you get to the top of those search results. Google uses more than 250 unique factors when determining the order search results show up in. Knowing what will influence your ranking puts you ahead of the competition and in front of new clients or supporters.
Serving others is the key to success in any nonprofit. We understand that. We also know that online tools like SEO, PPC, and effective website design can define a marketing strategy and bring you closer to the people who are looking for your services.
As a premier internet marketing agency, EWRDigital has worked to develop a strategy and methodology that works for each industry we serve. That means you will get personalized attention and services that effectively share your mission with the rest of the world. Our methodology consists of four main steps: analysis, strategy, implement, and report. Together, they build a large online presence that will drive traffic to your organization’s assets.
Digital Marketing Is an Investment in Your Organization
You invest in attracting and retaining talent, programs, and services that drive your mission and the supplies necessary to make it all happen. Is your nonprofit also investing in its growth? Digital marketing is a great way to attract volunteers, donors, and supporters. There are myriad ways to leverage your online presence. Posting about upcoming events, sharing information about specific campaigns, and sharing success stories on social media channels are just a few examples. A robust and user-friendly web site that leverages proven strategies to drive traffic can also really increase engagement. None of those will work well if they aren’t part of a coordinated strategy, which is where we come into the picture.