Become the go-to law firm in your area
“Coming together is a beginning, keeping together is progress, working together is success.”
– Henry Ford
A different approach to law firm marketing
Not long ago many people relied on yellow pages and billboards to help them find a law firm for their legal needs. However, everything has quickly shifted online. In today’s world, many use Google and other search engines to determine who they will hire to represent them. Because of this, you need a strong online presence that puts your firm in front of prospective clients.
So, if you’re relying on old marketing tactics or struggling to consistently generate leads, it’s time to rethink your marketing strategies. Luckily, we’ve developed a proven methodology that generates leads and moves you ahead of your competitors. Even with the unique set of challenges legal marketing entails, our strategies deliver results when it comes to Demand Generation, Consumer Acquisition, and the Return on Investment (ROI).
Successful online marketing requires a lot of moving pieces to be properly aligned, which is why we offer a full suite of services. This ensures continuity between all your online marketing efforts, and keeps all your marketing channels in one place.
Strategy is by far the most important step. If your business plan isn’t aligned with your marketing efforts you’ll waste a lot of time and money.
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra
Based on our years of experience, SEO is the key difference between a thriving business and one that fails. If you want to be successful, and dominate the market, your website needs to appear at the top of relevant search results.
An interactive, beautiful, and user-friendly website is the key to establishing a digital presence for your business, but that is only one half of the coin. You also need your website to rank on search engines, be properly built, and be optimized by a SEO expert.
Don’t just tell your customers, show them!
Video is quickly becoming the most consumed form of content and many search engines give preference to those who utilize it. Don’t get left behind your competitors.
Brand Design & Strategy
Your brand is your leverage. It is a result of your product visibility and reputation carved over the years, and thus crucial to build engagement. Your brand image is the impression of your business in the minds of your customers.
Pay-per-click (PPC) advertising has the potential to bring you a large number of customers with a few well-placed advertisements. If done correctly, with thoroughly researched keywords and target audience analysis, it will give your business a tremendous boost.
A WORTHY INVESTMENT
As a law firm, it’s very common to fall into the trap of seeing marketing as an expense rather than an investment. Maybe you’ve run a few ads, hired a marketing agency, or tried your hand at Google’s AdWords services only to find yourself spending more than you’ve made. You certainly wouldn’t be alone. Fortunately, we’ve got the equation figured out.
Start generating leads
If you’re not consistently generating new leads it’s going to be difficult to grow your law firm. Let’s work together to create a powerful, online marketing strategy that will continue to generate leads for years to come.