BECOME THE GO-TO LAW
FIRM IN YOUR AREA
A DIFFERENT APPROACH TO LAW FIRM MARKETING
Not long ago many people relied on yellow pages and billboards to help them find a law firm to help them with their legal needs. However, everything has quickly shifted online. In today’s world, many use Google and other search engines to determine who they will hire to represent them. Because of this, you need a strong online presence that puts your firm in front of prospective clients.
So, if you’re relying on old marketing tactics or struggling to consistently generate leads, it’s time to rethink your marketing strategies. Luckily, we’ve developed a proven methodology that generates leads and moves you ahead of your competitors. Even with the unique set of challenges legal marketing entails, our strategies deliver results when it comes to Demand Generation, Consumer Acquisition, and the Return on Investment (ROI).
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Successful online marketing for law firms requires a lot of moving pieces to be properly aligned, which is why we offer a full suite of services. This ensures continuity between all your online marketing efforts, and keeps all your marketing channels in one place.
Strategy is by far the most important step. If your business plan isn’t aligned with your marketing efforts you’ll waste a lot of time and money.
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra
Trust is essential for convincing prospective clients to hire your firm, and the best way to build trust is through videos. In addition, video content is quickly becoming the most consumed form of content and many search engines give preference to those who utilize it. Don’t get left behind your competitors.
Based on our years of experience, SEO is the key difference between a thriving business and one that fails. If you want to be successful, and dominate the market, your website needs to appear at the top of relevant search results.
Brand Design & Strategy
Your brand is your leverage. It is a result of your product visibility and reputation carved over the years, and thus crucial to build engagement. Your brand image is a reflection of the impression of your business in the minds of your customers.
An interactive, beautiful and user-friendly website is the key to establishing a digital presence for your business, but that is only one half of the coin. You also need your website to rank on search engines, properly built and optimized by a SEO expert.
Pay-per-click (PPC) advertising has the potential to bring you a large number of customers with a few well-placed advertisements. If done correctly, with thoroughly researched keywords and target audience analysis, it will give your business a tremendous boost.
A WORTHY INVESTMENT
As a law firm, it’s very common to fall into the trap of seeing marketing as an expense rather than an investment. Maybe you’ve run a few ads, hired a marketing agency, or tried your hand at Google’s AdWords services only to find yourself spending more than you’ve made. You certainly wouldn’t be alone. Fortunately, we’ve got the equation figured out.
YOUR WEBSITE MATTERS
For most potential clients you only have one chance to impress them. So, your website needs to convince them to stop looking around for other law firms and hire you right away.
However, if you’re not properly marketing your website through search engine optimization (SEO) and/or pay-per-click advertising, you have to rely on customers finding you through happenstance. This is why it’s critical to have a well designed and optimized website.