Construction Marketing Services

EWR Digital

How Digital Marketing Can Improve Your Construction Business

“Coming together is a beginning, keeping together is progress, working together is success.”

– Henry Ford

The construction industry is cutthroat, with significant competition. Making an impression and gaining an advantage means investing in advertising strategies. You need to go beyond the typical, SEO and PPC, and delve into analytics. Our team, at EWR Digital, is ready to help. As a respected internet marketing agency, we strive to make our client’s vision of success and exposure a reality. There are significant advantages to a fresh marketing approach if you dare to try.

    EWR Digital

    How We Can Help

    We commit ourselves to our client’s success. Internet marketing requires the balance of several moving parts, and each component plays a critical role in the exposure your construction business receives. We strive to align your brand and persona with the messaging and styling of the digital presence we develop for you. Your company needs to represent a single entity, and we will help you do that through the use of several tools and tactics.


    Marketing Strategy

    We will spend a great deal of time researching and understanding your business. We aim to align your business plan with your marketing efforts, ensuring the highest profit potential. If you rush this phase, you risk wasting a significant amount of time and money on ineffective campaign vehicles. Trust our model; it works.



    Search engine optimization is essential for any business. A successful company must place in favorable positions on search engines to stand a chance in today’s marketplace. Our team will ensure that all your company pages use current optimization standards.

    Website Development

    Have you updated your website recently? Is it optimized for today’s algorithms? While building a user-friendly site is necessary, you must also rank in searches by creating the pages correctly and optimizing the language. Fortunately, we know how to do this, and we have the experts to make it happen.


    In the construction industry, it is often better to show than tell. Video is quickly surpassing text in consumer consumption patterns. A growing number of search engines prefer companies that use it. Our team will help cultivate project and service videos that appeal to your target audience, expanding your exposure and appeal.

    Brand Design & Strategy

    Reputation and product visibility establish consumer trust and engagement in the brand. You capitalize on the brand by producing a relatable and consistent image, which is the result of messaging and advertising. Our team will ensure that the impression of consumers is positive and reciprocal to your corporate identity.


    Pay-per-click advertising is a beneficial marketing tool in the right hands. Unfortunately, too many enterprises dive into this tactic without understanding the core principles. Let our experienced team perform appropriate research and target analysis to achieve the best results with this method.

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    Importance and Benefits of Digital Marketing

    Advertising through digital channels is not as restrictive as traditional mediums. While budgets are often stretched thin when using magazines and TV spots, internet options offer affordable alternatives. Companies can start YouTube channels or Facebook pages with limited to no budget. Unfortunately, using social platforms also means dedication to updates, which is challenging. If you allow us to point the time and energy into your business, we can help you achieve marketing success. You will see the benefits of a real digital advertising campaign.

      Using Data to Analyze Market Success and Reach

      Too many construction businesses rely on traditional marketing tools, like print. While purchasing space in trade publications is useful, it is difficult to analyze the results. You may never know if a slogan, tagline, or specific marketing tactics are working because of a lack of data. Digital marketing does not work that way.

      Digital advertising is full of analytic data. You can run countless A/B tests to verify the messaging that works for your target demographic. Once you find the successful medium and messaging, you can drop the ineffective version. The flexibility and distribution save you money and extend your reach with the right consumers.

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      Understanding Through Statistics

      If you have a hard time believing the potential, consider the real data. Businesses with an established online presence can boost their sales by nearly 40%. The reason the significant gains are possible is because of internet dependence. Four out of five consumers only use search engines to find information about local businesses. Of those consumers, 80% trust online reviews. Then, consider that, in the U.S., 87% of adults or decision-makers use the internet in their research.