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Case Study
Hestia Construction & Design Corporate Identity
Case Study
Hestia Construction & Design Corporate Identity
Challenge
Hestia is a rapidly growing, full-service, home remodeling firm intent on revolutionizing the way homeowners view contractors in the construction and home remodeling space.
As Hestia started to look at expanding their business beyond Houston, the founders realized the current brand would need a substantial upgrade.
Hestia came to EWR Digital needing a modern brand transformation that not only looked professional, but one that would establish a foundational platform that would make expansion efforts a success story.
Objective
In order to create a newly-enhance brand for Hestia, much like any home improvement project, we worked with the founders to set a variety of objectives:
- Understand remodel customer motivations and reasons for choosing Hestia
- Design a brand that would reflect Hestia’s core values and resonate with their customers
- Help Hestia grow their business to additional cities throughout Texas
- Provide Hestia with brand architecture that would translate to marketing touchpoints in order to successfully roll out their new brand in a timely manner
Strategy & Tactics
Armed with this knowledge we went to the founders to ask if the feedback from customers aligned with the values they were wanting to present with their brand. During this conversation, we identified overlaps and used that information to inform the development of the logo.
Once the logo was developed, we created a Brand Guide so we could detail the foundational elements of the brand. This guide was then utilized to design new business cards, company shirts, and sales materials. We coordinated the development of these materials with a brand launch party where Hestia was able to reveal their new brand to their customers, friends, and business partners.
Finally, we then worked with Hestia to develop additional marketing materials that could be easily scaled as they opened up new locations.
Message Alignment
We learned that many of Hestia’s customers valued service and trustworthiness over price and turnaround times. This meant the new brand needed to instantly convey a sense of trust and stability. The columns forming the ‘H’ in the logo convey this strength, while the curvature of the laurel presents a sense of peace and trustworthiness.
We also carried these design elements into the sales materials as well. The typefaces Quattrocento and Quicksand were chosen for their soft points on each character. These typefaces along with the use of whites and teals convey a calming tone not often associated with home construction. Because of this, Hestia’s sales materials are instantly recognizable and stand out in an oversaturated market.
Results
The process of focusing on customers guided us and Hestia’s founders to better understand the decisions customers made when hiring the firm. Development of the re-brand itself went smoothly and the project was completed on time.
Within one-week Hestia’s website, business cards, apparel, and marketing materials were transitioned over to the new brand look in time for a launch party, where the new branding was introduced with much fanfare and our agency honored.
All key marketing materials important for the expansion effort were delivered in time for the near-simultaneous grand openings in several new markets. With each expansion, the flexible marketing materials were able to be updated within 1 – 2 business days so the team in the new city had relevant materials in hand.
Corporate Identity Case Study BitWallet
$2+ Million Raised since start of campaign
Challenge
BitWallet was looking to raise another round of funding for it’s crypto service. However, securing investments for a business in a relatively new and unknown market is extremely difficult.
In order to secure funding, BitWallet needed to position itself as a market leader and demonstrate it’s service was being widely adopted.
Objective
The overall objective was to help BitWallet secure additional funding. To accomplish that we needed to Increase their brand’s appearance and help them market to early adopters.
Strategy & Tactics
To increase their brand’s appearance we first analyzed the current state of their brand. While their marketing collateral was visually consistent, there were some areas that needed improvement.
The two areas we identified were their social media presence and the app store images. For social media we developed the strategy, created the images, and provided the copy for their social posts. We then focused on updating their app store images to ensure they could compete with the visuals other market leaders were using.
In addition, we updated their business plan booklet to keep it relevant and visually consistent.
When it came to marketing to early adopters we designed a sales book, counter table tent card, business focused leave behind and window sticker that they would provide to businesses who were interested in accepting crypto payments. We also updated their business cards so they would match the sales book and sticker.
Message Alignment
There were two target audiences — early adopters and investors.
For the early adopters we made sure the sales book looked modern and accessible. We knew the early adopters would already know a bit about crypto so the content of the sales book focused on the benefits of the BitWallet system (instead of having to educate the business on what crypto was).
We aligned the social media campaign messaging to focus on Bitcoin education and “how to” info centered around downloading, setting up an account and the BitWallet app functionality. This would help BitWallet be an authority on the topic of Bitcoin and gain trust with their audience.
For investors, we made sure the business plan had the right mix of professionalism with enough personality of the brand. We knew investors look through business plans all the time so this one needed to stand out. Also, we focused on charts and other visual elements to make sure the information presented in the book could be digested quickly.
Results
BitWallet has raised over $2+ million since we started working on their brand.
In addition to raising money, BitWallet was also able to secure a partnership with Baanx, allowing them to grow their business by accepting new alt-coins.
Finally, the campaign improved the visual consistency for their brand across all channels.
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