Case Study — SEO Campaign

Challenge

Loenbro had a strong reputation in industrial services but lacked organic visibility. Core service pages weren’t ranking, and local presence across key markets needed improvement.

Objective

Boost organic traffic, improve keyword rankings, and support lead generation across Loenbro’s electrical, mechanical, and process piping services. Essentially, we wanted to unify their digital signals across multiple channels.

Strategy & Tactics

To unify their marketing we had to take an omni-channel approach. This meant touching all parts of the SEO marketing stack (including but not limited to):

• On-page SEO (page updates + blogs)
• Off page SEO
• Local SEO / GBP optimization
• Structured data

Message Alignment

Positioned Loenbro as a trusted, turnkey industrial contractor. Content and keyword strategy aligned with high-intent B2B search behavior.

Results

• 45%+ Organic Sessions
• 68+ Keywords in Top 10
• 22%+ Clicks | 114%+ Impressions (GSC 3-mo)
• Traffic gains to key service and project pages
• Improved rankings for keywords including:
  • “critical electrical services”
  • “process piping”
  • “mechanical setting”
  • “directional boring”
  • “heat tracing”

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