10 Secrets to Local SEO Ranking for Customer Acquisition
Google reports that "near me" searches keep trending up. In 2018, local SEO ranking was up 200 percent, which surpassed growth from the previous year. Local search showed no signs of slowing down either. Additionally, these local searchers were more likely to make a...
The Business’s Guide to Building Online Visibility
There are billions of existing websites out there, which creates some stiff competition for Internet users' attention. You can write great blog content or tweet several times a day, but it won't matter if no one ever sees it. That's why business leaders need to focus...
Why Building Social Media Presence Is More Important Than Ever in 2020
The line between people’s digital and physical lives aren’t as separated as they used to be. Around 5.2 billion people now have phones, and 4.5 billion people have access to the internet. Of these, 3.8 billion are on social media. This alone is a good reason to...
What Does SEO Stand For and The Importance of Knowing This
The SEO industry is worth $80 billion or more, and many people see it as a cornerstone of marketing in the digital age. Yet, SEO is often overlooked by business owners. Even CMOs aren’t always convinced the service is worth the money. You’ve probably heard...
What Is Enterprise SEO? Enterprise SEO Explained
SEO stats show that Google uses over 200 factors when ranking websites with their algorithm. Thanks to this, it's not enough to press play on a marketing strategy or a website, particularly when it comes to large enterprises. As marketers, it can be tempting to think...
Small Business Digital Marketing: Everything You Need to Know
When you have a small business, you have one lingering concern, "How do you compete with big businesses?" There are several hurdles that small businesses face. One of the mediums by which a small business can stand out is through effective digital marketing. Have...
A New Digital Decade: 9 Reasons You Should Re-Evaluate Your Internet Presence
What if countless small businesses made it almost impossible for customers to find them? It sounds crazy, but that's exactly what any business with a poor internet presence is doing. Our world is increasingly digital, and companies without a robust online presence...
e-Commerce Website Development Checklist: 10 Steps to Create an Online Site
Did you know that over 20 percent of the world's population buys their products online? That's over one-fifth of the world as a whole. Starting an online store is the way to go if you have a vision for a product (or products) to sell. E-commerce is the current rage...
Six Undeniable Benefits of Digital Marketing for Small to Mid-Size Enterprises (SMEs)
Small and Mid-sized Enterprises (SMEs) are key players in the global economy. They account for 90% of all businesses and contribute 7 out of every 10 new jobs. Despite this, they face significant challenges. What are the top benefits of digital marketing for...
Updates to Your Business’s Web Presence With the COVID-19 Pandemic in Mind
Prior to the novel coronavirus epidemic, 85% of consumers did online research before making a purchase. Now that most of the world is on lockdown or have shelter in place, this number's probably jumped even higher. Because of this, it's more important than...