Interested in learning more about online advertising? You’ve come to the right place. Below, we’ve put together a list of the top online advertising blogs from across the internet. The following blogs can teach you tons about:
- online advertising
- internet advertising
- web marketing
- and more!
Head over to the website of Neil Patel and you’ll find one of the most popular online advertising and marketing blogs on the internet.
Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
His blog is full of great tips, tricks, and how-to posts for aspiring marketers, both at beginner and advanced levels. You’ll notice his eye-catching headlines right away – they draw you in quickly. The blog covers topics like content marketing, SEO, advertising, Google Analytics, remarketing, and so much more. The approachable, easy-to-read style of Patel’s blogs keeps readers from getting overwhelmed, and the visuals supplied along the way are super helpful!
You’ll also notice the handy drop down above the blog posts:
Click on that drop-down arrow and you will find a long list of topics to choose from, including:
- content marketing
- conversion rate optimization
- email marketing
- online marketing
- paid ads
- social media
One of the top marketing sites on the web, Search Engine Journal pulls together the best of the best for articles on a variety of online advertising and marketing topics. Blogs are written by contributors such as Jeremy Knauff, Mindy Weinstein, and Lisa Raehsler.
This website is packed full of great information for marketing aficionados as well as true beginners. They mostly offer how-to guides, tips, and tricks.
The main topics they cover are:
- Content Marketing
- Social Media
- Link Building
- International and Local Search
- Mobile Search
- Web Development
- And more
Even better, each of these topics has a sub-topic! They get down to the nitty gritty and have some of the best “Top 10” lists out there.
Wanna read 10 articles on Instagram marketing alone? Search Engine Journal has got your back.
Don’t be confused by its name – this is not an off-shoot of Search Engine Journal. Much like Search Engine Journal, however, Search Engine Land also brings in online advertising experts to discuss various topics in great detail.
Launched in 2006 by Danny Sullivan, Search Engine Land is owned by Third Door Media. It’s basically a sister site to MarketingLand.com, a very similar website that talks about more broad marketing topics (with a little bit of crossover). Another fun fact: these people host the largest search engine marketing conference in the world, Search Marketing Expo.
Posts on Search Engine Land include mostly industry updates, but also a few how-to guides on topics like:
- Google and Bing
- Social Media
- And more!
If you’re looking for a wealth of information, Search Engine Land is the place to go.
Content marketers, rejoice! Content Marketing Institute is exactly what it sounds like – a place for online advertising copywriters to learn more and hone their craft.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The site offers a bunch of great resources for copywriters, from how-to guides and templates to long-form articles, research, and training.
We personally really enjoy their content marketing industry predictions – check out the 2018 predictions here.
Created by Joanna Wiebe and Lance Jones, the Copy Hackers website is simply gold for content marketers. It’s filled with excellent material and resources just for copywriters and online advertising writers.
Copy Hackers promises to “help you boost conversions using just your words,” and the training and insight they offer is pretty unbeatable. If you’re looking to learn more about copywriting, grow and get better at your craft, or just find some new ideas, this is the place to go. It’s also a great place for freelance copywriters to hone their craft.
They recommend newbies to Copy Hackers start here, with an introduction and 2 free e-books!
The absolute best thing about Copy Hackers is, hands down, their training classes. One of their most popular classes is Conversion Copywriting 101, a 100% free online class that teaches online advertising writers the essentials to “writing copy that works.” It’s taught by the industry’s most in-demand copywriters today and is extremely valuable, whether you’re a newbie or a seasoned writer.
You can check out all their other awesome courses here.
Here are a few of our favorite articles:
- How I Turned My Wedding into an Email Marketing Case Study
- 16 Painful Lessons I Learned Writing 10,211 Headlines in 100 Days
- We used these 3 copywriting principles on a home page. And doubled e-commerce revenue. (Case Study)
Yet another “Search Engine” something, but this one is different for one great reason: it’s an awesome introduction to SEO if you’re a beginner.
The site started back in 1996, when the creators produced a wildly popular guide called “A Webmaster’s Guide to Search Engines.” Check out the original post by clicking here. The post detailed how search engines find and rank web pages, as well as how to improve those rankings. It was extremely thorough and approachable, and thus, became more and more popular.
Since then, Search Engine Watch has grown a great deal. They send out new content daily – and all of it 100% free to access. Topics range from recent industry news and events to how-to guides and walkthroughs of online advertising topics like SEO and PPC.
It’s a great place to visit for lightweight guides to online advertising topics.
Check out some of our favorite articles below:
- Content 2018: How Top Businesses Approach Content Creation
- SEO Checklist: A Webmaster’s Guide to On-Page Optimization
- How to Get Started with Twitter Advertising
Online advertising experts know that social media is essential to forming a successful marketing strategy. This website is an arsenal of helpful information on social media marketing, designed to get you up to speed and on the road with actionable tips and tricks.
You can count on SME for industry news, current updates in social media marketing, and tips and tricks that work RIGHT NOW for your business marketing. Their highly relevant articles cover platforms like Facebook and Instagram.
SME’s content helps business owners get the most out of social media platforms, drive better sales, increase traffic, and gain more leads. It’s filled with helpful statistics and research that backs the highly credible content. Also, take the time to check out the comments – the readers are often very helpful, too!
Check out our favorite articles:
- How to Research and Plan Your Blog Content for a Year
- How to Develop Buyer Personas Using Facebook Insights
- 6 Instagram Stories Design Tools for Marketers
We call Kissmetrics the king of online advertising statistics and research-based blogging. Looking for statistics on digital marketing? Look no further. Kissmetrics will most likely have it.
The infographics on Kissmetrics are probably the best marketing infographics out on the web right now. Definitely check those out for some great information organized into a beautiful format.
At Kissmetrics, you can download tons of guides and infographics about online advertising to your heart’s content. Examples of recent guides include:
- Increase Repeat Purchases on Shopify
- How to Build Your Facebook Customer Acquisition Machine
- How to Optimize Your Growth with Kissmetrics
- How to Measure and Fix Your “Leaky” Marketing Funnel
They cover a myriad of topics, including SEO, social media marketing, PPC advertising, traffic generation, lead conversion, analytics, A/B testing, and so much more. It really is a treasure trove of information for marketers.
Check out our favorite articles below:
- 7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention
- How to Rank for Multiple Keywords with One Piece of Content
- Forget Guest Posting. Here’s Why Guest Podcasting Is King.
Using MarketingProfs is like earning your marketing master’s degree – without all the student loan debt.
Created by Ann Handley, MarketingProfs boasts a huge following:
- Over 600,000 members
- 221,000 Twitter followers
- 76,500 Facebook followers
- 22,682 LinkedIn followers
Their content is top-notch and focuses on social media, email marketing, and general marketing strategy. They offer a ton of awesome online advertising classes, like Marketing Writing Bootcamp and their Email Marketing Master Course, through their MarketingProfs University.
While you have to pay to access these resources, they are well worth it. Each course supplies you with hundreds of dollars’ worth of free resources and materials. And these flexible courses aren’t just desktop-based; you can listen to them on your smartphone, on your iPod, at the gym, and anywhere you have an internet connection. And the instructors are excellent – Ann Handley herself teaches some of them!
More of an auditory learner? No problem. MarketingProfs has over 100 different podcasts to listen to.
Here are a few of our favorite blogs from MarketingProfs:
- How to Ignite Your LinkedIn Marketing Strategy
- Worried About Your Millennial Strategy? Top 3 Myths and Truths
- Follow the Influencer to Follow the Money
Moz has one of the best online advertising blogs out there. If you’re familiar with any of their tools, you know just how awesome they are at online marketing. Check out their blog for more of that Moz greatness the industry has come to know and love.
The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
One of the most famous pieces of the Moz blog is Whiteboard Friday, where Moz writers give out free education to marketers through content – written and video.
I love the Moz blog, and the Whiteboard Friday segment in particular, because it’s easy to understand and apply – immediately. As the saying goes, if you can’t explain it simply you don’t understand it well enough. Rand Fishkin and team are so well-versed, so actively in-the-trenches of SEO and marketing, that they can quickly and easily explain complex topics in a way that makes sense, even to a novice, with specific action items. – Meg Hogan, Founder and Chief Strategist at Stunning Strategy
Read a few of our favorite Moz pieces below:
- A Machine Learning Guide for Average Humans
- How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]
- Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday
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Top 10 Best Online Advertising Blogs Across the Web | EWR Digital – Houston, TX | Internet Marketing Services