Introduction: Why Geofencing Is Changing Digital Marketing Imagine being able to draw a virtual boundary around a location, like a shopping mall, stadium, or competitor’s store, and then instantly serve ads to people inside that area. That’s the power of geofencing...
Geofencing: The Power Behind Hyper-Local Storytelling Geofencing uses GPS, Wi-Fi, or cellular data to establish virtual perimeters (or “fences”) around specific locations. When a user with a smartphone enters or exits these predefined zones, geofencing...
