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10 Benefits of a Mobile-Friendly Website for Digital Marketing

10 Benefits of a Mobile-Friendly Website for Digital Marketing

by Qays Zubaidi | Feb 11, 2024 | Branding & Design, Digital Strategy & Transformation

As of this year, there are about 1.7 billion websites with less than 300 million active ones. More websites spawn every day by the thousands. Businesses have set their eyes towards the internet for a wider reach. The aim is simple: to bring in more customers with this...
Mobile Advertising: Push Notification Ads

Mobile Advertising: Push Notification Ads

by Geoff Campbell | Apr 5, 2023 | Digital Advertising (PPC & SEM)

Push notification ads are an emerging trend in the mobile advertising sphere. Every ping, ding, and ting gets noticed by the user – fueled by the fear of missing out, these notifications can’t be ignored. Maybe it’s a WhatsApp message, maybe it’s Facebook. Maybe...
Understanding Mobile Deep Linking and Why You Need it

Understanding Mobile Deep Linking and Why You Need it

by Matt Bertram | Jun 23, 2021 | Digital Marketing, Digital Strategy & Transformation

In today’s hectic world of digital marketing, it’s easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen. However, there was a time when marketers understood that buyers need to be courted rather than...
Mobile Advertising: Click To Download Ads

Mobile Advertising: Click To Download Ads

by Geoff Campbell | Mar 13, 2019 | Digital Advertising (PPC & SEM)

It’s a no-brainer that mobile advertising is a big part of being a successful business these days. Mobile phone users have increased from 4.1 billion in 2015 to 5 billion in 2019. A key part of improving your leads and conversions will depend on the type of ad you...
Mobile Advertising: Display Ads

Mobile Advertising: Display Ads

by Geoff Campbell | Mar 6, 2019 | Digital Advertising (PPC & SEM)

Mobile advertising continues to have a big influence in the display ad network in 2019. This year mobile advertising represents 72% of all digital ad spending. This means if your business hasn’t followed suit yet, then it’s time to get on board. A mobile display ad is...
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