Introduction: Why Geofencing Is Changing Digital Marketing Geofencing targeted marketing lets you draw a virtual boundary around any location, like a shopping mall, stadium, or competitor’s store, and instantly deliver ads to people within that area. It’s a powerful...
Geofencing (and Geoframing) If you’re familiar with internet marketing, you’ve probably heard these terms being thrown around: geofencing and geoframing. Whether you know what they mean or don’t know anything about them, we’re here to help....
Geofencing: The Power Behind Hyper-Local Storytelling Geofencing uses GPS, Wi-Fi, or cellular data to establish virtual perimeters (or “fences”) around specific locations. When a user with a smartphone enters or exits these predefined zones, geofencing...
