by Matt Bertram | Sep 28, 2025 | SEO & LLM Visibility
What is canonicalization in SEO? Canonicalization is the process of telling search engines which version of a page should be treated as the “master” or preferred version when multiple URLs contain the same (or very similar) content. Without proper canonicalization,...
by Matt Bertram | Sep 28, 2025 | SEO & LLM Visibility
What is crawl budget and why does it matter? Crawl budget is the number of pages a search engine bot (like Googlebot) will crawl on your website during a set timeframe. Think of it like Google assigning your site a daily “allowance” of crawl activity. If that budget...
