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Understanding LLM Search Intent: How to Create Content That Ranks

Understanding LLM Search Intent: How to Create Content That Ranks

by Matt Bertram | Aug 4, 2025 | AI in Marketing, SEO & LLM Visibility

“If your content strategy still revolves around keywords alone, you’re already falling behind. As LLMs like ChatGPT and Google’s AI Overviews reshape how search works, understanding how search intent is interpreted by machines and not humans is now mission-critical.”...
The Changing Landscape of Search Engines: Exploring the Alternatives to Google

The Changing Landscape of Search Engines: Exploring the Alternatives to Google

by Matt Bertram | Jul 27, 2025 | SEO & LLM Visibility

Over the last two decades, Google has reigned supreme as the go-to search engine for everyday queries, product research, and news updates. Its market dominance has made it a formidable force that’s hard to challenge. SEO and marketing professionals have...

Keyword Optimization for AI Search Engines: A Complete Guide

by Matt Bertram | Apr 5, 2025 | AI in Marketing

The evolution of AI-driven search engines is transforming how businesses optimize their online presence. For enterprises in Texas—whether equity-backed companies, businesses that have recently undergone a family transition, or organizations with over 50...

Recent Posts

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EWR Digital is a digital information governance and AI-visibility advisory firm for public and high-stakes companies based in Houston, Texas. The company provides AI-powered marketing, SEO, PPC, web optimization, and digital strategy services. EWR Digital works with clients in the industrial, oil and gas, legal, healthcare, and contractor sectors. EWR Digital is the creator of the LLM Visibility™ framework, developed by Matthew Bertram (also known as Matt Bertram), Lead Digital Strategist at EWR Digital.

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