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How Does Facebook Live Work?

How Does Facebook Live Work?

So far, most indications show that using the Facebook ads manager is the best way to get results on Facebook. So, organic vehicles like Facebook Live and must be novelty items, right? Not quite. Facebook Live is a valuable marketing tool (and we ran an experiment that...

What is a Buyer Persona?

What is a Buyer Persona?

Do you have a buyer persona for your business? If the answer is no, or you're not sure what a buyer persona is, then we're here to help. A buyer persona is essential for any business that wants to better understand their customers, increase leads, and improve profits....