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Mobile Advertising: Click to Download Ads

Mobile Advertising: Click to Download Ads

It’s a no-brainer that mobile advertising is a big part of being a successful business these days. Mobile phone users have increased from 4.1 billion in 2015 to 5 billion in 2019. A key part of improving your leads and conversions will depend on the type of ad you use. These ads include display...

Mobile Advertising: Display Ads

Mobile Advertising: Display Ads

Mobile advertising continues to have a big influence in the display ad network in 2019. This year mobile advertising represents 72% of all digital ad spending. This means if your business hasn’t followed suit yet, then it’s time to get on board. A mobile display ad is an advertisement that appears...

What is Mobile Advertising?

What is Mobile Advertising?

Mobile advertising is all the rage - and it's not because everyone's addicted to their smartphone. Well, actually, it kind of is. The number of smartphone users is expected to grow from the current 2.1 billion to 2.5 billion in 2019. That's 36% of the world's population! And a whopping 95% of...

Mobile Advertising: Click-to-Call Ads

Mobile Advertising: Click-to-Call Ads

Companies and businesses are rapidly switching from traditional advertising to mobile advertising, and for a good number of reasons. Mobile advertising, just as the name suggests, refers to advertisements that appear on mobile devices and online platforms; ranging from web pages to mobile games...

9 Marketing Ideas for Car Dealerships

9 Marketing Ideas for Car Dealerships

So you've searched "marketing ideas for car dealerships" and it's led you here. You've come to the right place. For most people, a car purchase is one of the most expensive decisions in their lives. Naturally, it's a stressful decision. So most car buyers do their research online. They come to the...

Car Dealership SEO: What You Need to Know

Car Dealership SEO: What You Need to Know

SEO sets your business apart from the rest, giving it an upper hand. If you own a car dealership you should be using SEO for your internet marketing strategy. Car dealership SEO will enable you to close more car sales in record time. Did you know that 85% of retailers vouch for Search Engine...

Mobile Advertising: Push Notification Ads

Mobile Advertising: Push Notification Ads

Push notification ads are an emerging trend in the mobile advertising sphere. Every ping, ding, and ting gets noticed by the user - fueled by the fear of missing out, these notifications can’t be ignored. Maybe it’s a WhatsApp message, maybe it’s Facebook. Maybe it’s Candy Crush - whenever a user...

When Should I Stop PPC?

When Should I Stop PPC?

Is it time to break up with PPC? Nobody wants to invest in a marketing strategy that isn't working. Do you have a pay per click campaign that isn’t performing like you want it to? Read on to learn about how to best leverage PPC and when it's time to move on to another strategy. What is PPC?...

What Is Google Adwords?

What Is Google Adwords?

Google AdWords is the former name of Google's paid advertising platform. On July 24, 2018, however, Google re-branded its advertising platform to Google Ads. For the sake of simplicity, we will still use Google AdWords interchangeably with Google Ads. We will discuss why Google changed the name...

Display Ads: Why Web Banners are a Great Marketing Tool

Display Ads: Why Web Banners are a Great Marketing Tool

Digital marketing is the main avenue for promotion these days. The internet provides a wealth of opportunities for people to explore and make the most of. It has essentially put traditional marketing to rest and has emerged as the place where businesses and individuals, with all kinds of worth and...