What Data Should Guide Your Content Marketing Strategy?
Search Engine Journal states that 86% of B2C marketers believe content marketing is integral to their operations. If that’s the case, why aren’t more marketers seeing their content marketing efforts result in more conversions? The reason is that your content marketing strategy doesn’t include any...
Which Content Distribution Strategy Is Right for You?
No amount of content you have at your disposal will matter if you don’t have a content distribution strategy. Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Read on to learn more. Content Distribution 101 Many marketing...
Determining Content Medium & Ratio to Make the Best of Instagram and Social Media
This post was written by guest contributor Walter Moore. When Instagram started its journey as a photosharing app, some were very apprehensive about its success. Over time, however, Instagram has become a social media marketing powerhouse. It has become an extremely popular social media network...
3 Tips to Create Web Design and Instagram Collaboration
This post was written by guest contributor Walter Moore. The stupendous power of social media platforms such as Instagram in driving increased user engagement is one of the primary reasons why web design businesses are leveraging the photo-sharing site. They are reaching out to larger audiences...
Can lawyers use remarketing?
Remarketing is a great tactic to add to your law firm marketing strategy. Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see your ads while they are browsing the web, which helps keep your brand...
Here’s How Your Web Design Might Be Hurting Your SEO (And How to Fix It)
This post was written by guest contributor Aljaz Fajmut, founder of RankTrackr and Nightwatch. Web design is really important to your online success. If your web design is fully optimized, easy to use, and looks beautiful, you’re onto a winner. On the other hand, if it looks horrible, site...
10 Tips for Law Firm Marketing
With any law firm, new or old, a law firm marketing strategy will be vital to your success. The purpose of marketing for lawyers is to attract new customers and some potential new hires. In 2019 everything has already gone digital, including marketing. With the right law firm marketing strategy,...
7 Must-Know Benefits of Investing in Reputation Management for Your Company
A bad reputation is bad for any business. Negative reviews have the power to destroy the brand that you have worked so hard to build. A good reputation, on the other hand, converts leads into sales, attracts new customers, and helps to keep old customers coming back. You simply can’t afford to...
Become a Household Name! 10 Critical Tips for Building a Brand
You're not just making a sale. You're not just placing an ad. You're not just writing a blog post. You're building a brand in everything you do. You get to decide how to build that brand. You get to define what that brand is. Don't make it any brand. Don't copy another brand. Make it your...
How UX Led Design is Revolutionizing the Customer Experience
This post was written by guest contributor Matt Oxley. User Experience (UX) led design is a web design strategy centered around the end-user. The methodology is founded on the investment of time to understand audience groups, learning about their goals, wants, expectations, and frustrations. This...