Consumers today are consuming more video content than ever before, including YouTube, social media, and various streaming networks. Thus, it’s important for businesses to include video marketing in their strategy to engage with their customers. Our guide provides everything one needs to know to take their business to the next level. Engaging videos capture customers’ attention and can turn them into brand ambassadors, creating a “word of mouth” marketing effect. Creating a narrative that resonates with the audience’s needs and desires is crucial in crafting an engaging video. Video length should be no shorter than 30 seconds and no longer than two minutes, with 15-second videos recommended for Facebook advertisements. Product demonstrations and how-to videos are two proven types of video marketing. Product demonstration videos are a great way to help customers visualize the product and understand its features and benefits, while how-to videos provide step-by-step visual instructions for completing a complex task, ultimately enhancing how customers use products.