Strategies and Trends: Digital Marketing Blog

Digital Marketing Insights: Uncovering the Latest Trends and Best Practices

Welcome to the blog of EWR Digital, your digital marketing experts. Stay up to date with the latest industry trends, tips, and insights as we share our expertise and help you grow your online presence. From search engine optimization (SEO) to lastest in digital marketing straetgies, we’ve got you covered. Subscribe now and join the conversation!

When Should I Stop PPC?

When Should I Stop PPC?

Pay-Per-Click (PPC) advertising can be a powerful tool to drive traffic to your website and generate leads and sales. However, if your PPC campaign isn’t performing as well as you had hoped, it may be time to evaluate your strategy. Before giving up on your campaign, consider optimizing your keyword selection and landing pages, as well as identifying any targeting, bidding, or budget issues that may be impacting your results. If you’re still not seeing the desired outcomes, it may be time to seek the help of a PPC expert to conduct an audit and provide actionable steps for improvement. Don’t give up on PPC too soon – with the right strategy and optimization, it can be a valuable tool for achieving your marketing goals.

3 Quick Tips For Web Design That Works

3 Quick Tips For Web Design That Works

Did you know that you have only 5 seconds to capture a visitor’s attention on your website? It makes web designing a lot more difficult, doesn’t it? Designing a website that looks good, communicates your message, and functions well is not magic. It’s the result of the...

Top 8 Powerful Trend Shifts in Web Design

Top 8 Powerful Trend Shifts in Web Design

Technology has had a massive impact on the web designing world in the past decade. From how we build websites to how we see them —  being up-to-date begins with comprehending how new technology helps designers push and exhaust the boundaries of creative artistry. The...

Email Marketing: What Is A Drip Campaign?

Email Marketing: What Is A Drip Campaign?

A drip campaign is a type of email marketing where a series of pre-written, automated messages are sent to prospects or customers over a specific period. The messages are aimed at nurturing leads or building relationships with customers by providing relevant and valuable content or offers at specific intervals. Drip campaigns typically have three to ten or more emails in succession, each with a specific purpose and message. The first few emails can move potential customers from the “gathering information” stage to the “price quote” stage. It is important to understand the target audience and create a buyer persona while building a drip campaign. Drip campaigns can be effective in staying top of mind with the audience, increasing engagement, and driving conversions over time.

Understanding the Timeline for SEO Results: How Long Does It Take?

Understanding the Timeline for SEO Results: How Long Does It Take?

Wondering how long it takes to achieve first-page rankings on Google? The truth is, there’s no definitive answer. With search engine algorithms constantly evolving, only the Google engineers truly know what’s happening behind the scenes. In this article, SEO strategist Matt Bertram sheds light on the timeline for SEO results and emphasizes the importance of patience. While it can vary depending on factors like competition and keyword difficulty, most experts agree that it typically takes four to six months to start seeing noticeable improvements. SEO is a long-term investment, akin to running a marathon rather than a sprint. Learn about the various stages of SEO and the activities involved in a 4-6 month plan to enhance your website’s organic visibility and search engine rankings. Trust the process and understand that SEO is a holistic strategy that delivers results over time. If you’re ready to dive into SEO or need a second opinion on your current campaign, consult with trusted SEO agencies like EWR Digital for expert guidance and unlock the potential of untapped traffic.