Merchandising: A Cannabis Marketing Opportunity

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Marijuana marketing opportunities can seem thin on the ground, and if many traditional channels are closed off to you, it can be hard to think of ways to get your marijuana branding out there. The good news is that apparel and merchandise can be a useful way of customers keeping your brand within their lifestyle.

Although there is a lot of potential in this field, you need to have a clear strategy in place before developing any merchandise. If you need some guidelines to bear in mind, our EWR Digital experts are here to give you some essential tips.

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Tips on Marketing Your Cannabis Business with Merchandising

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Check the Law

Not every state has the same laws when it comes to merchandising. That means you may not be able to use your brand logo on clothing or other promotional products. Always check the law in your area before you start printing merchandise.

Create E-Commerce Platforms

E-commerce is the way forward when it comes to attracting a wider audience and spreading your branding message far and wide. Merchandise can easily be sold online nowadays. Selling t-shirts online is one brilliant way to bring your brand new attention from a global market, even if your company is restricted only to a particular geographic market.

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Look at the Potential of Co-Branding

Don’t miss out on the opportunity of building a partnership with apparel companies or lifestyle brands. You can collaborate with them on merchandise.

If you build a working relationship or co-branding with manufacturers of paraphernalia, you’ll be able to sell merchandise within your own retail location. This helps you to fit into the law in certain states where soft goods are often restricted but branded paraphernalia is allowed. So keep an eye out for partnerships.

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What Is Your USP?

You need a unique selling point if you want to stand out from the crowd. It’s absolutely key to a solid marketing strategy. There’s a lot of competition in the cannabis industry right now, and it’s only going to get more competitive as more places legalize it.

Canada’s legalization of cannabis for recreational use in October 2018 has led to even more competition within the sector. Hence,  finding ways of setting your brand apart is essential.

T-shirts may be great, but they are very common. Finding fresh ways of putting your cannabis brand in front of your customers is therefore important.

Having a Unique Selling Point (USP) is key if you want to stand out from the crowd.

Attractive yet useful merchandise is the best way to ensure your brand stays at the top of your customers’ minds. Check out the competition to see what they are doing, then work out how you can do it better.

If their materials are poor quality, make sure you go for something more upmarket.

If they’re overlooking accessories, consider branded grinders.

Coming up with more creative ideas than your competitors is the best way to ensure your marijuana branding is differentiated from the others within the sector.

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For more information on marketing your restricted business – or any business – contact the marketing experts at EWR Digital by calling us at 713-592-6724!

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Merchandising: A Cannabis Marketing Opportunity | EWR Digital – Houston, TX