It can be difficult to market your marijuana business at events; however, it can also be a very effective and convenient option. This is especially true within the cannabis industry, where advertising opportunities are more limited.
Attending events gives you the chance to connect in person with potential vendors and customers. Events let you promote your marijuana branding in person, adding a personal touch. In addition, you can also build relationships and network within your sector and collect business leads.
Which Events Should I Attend?
Search for events by looking for communities and groups in a similar niche. Outline your business goals so you can find events that are more likely to positively impact your cannabis company.
Don’t be too selective over which events you will attend. Instead, participate in any relevant event which is relevant that makes sense in terms of your marijuana marketing.
Don’t be too picky – participate in relevant events that complement your brand.
Start Off Slowly and Always Measure Impact
The cannabis industry is thriving, and more and more events are being planned. It’s important, then, to be careful about how much you spend.
Brand new? Start small.
If you’re brand new to events, start small. Just hit up local consumer events and B2B mixers as an attendee. Once you have a good idea of how such these events run, who is likely to attend, costs of participating, and the best ways to interact with the audience, you can then branch out into making your brand’s presence felt.
Make sure you know the goals that you’re going into the event with. Then, measure the impact of your presence afterwards.
How many contacts were made? How many business cards did you pass out? How many new customers did you gain?
A Booth Isn’t Everything
If you can’t afford a booth, don’t worry. In fact, there are lots of other effective, creative ways to engage with your target audience.
Here are just a few ideas:
- Bring something to showcase
- Poll attendees
- Film interviews
- Speak at a panel
Don’t forget to measure your results after the event is over!
Think About Your Promotional Offers
If you only give away cheap junk, you’ll find that your cannabis brand doesn’t feel any positive impact. In fact, you’re only cheapening the brand. If you want to give away promotional materials, make sure you think about your audience. What items would they actually want to receive? What would they like and actually use?
Here are a few examples:
- Rolling papers
- Water Bottles
Also, check that your chosen promotional items don’t break the event’s guidelines. Some don’t allow cannabis products in any form to be given away, so if you were planning on giving away anything containing CBD/CBD oil, THC products or edibles, you’ll need to think again. Always double check the rules first before making any decisions.
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Taking Advantage of Cannabis Sponsorships & Events | EWR Digital – Houston, TX