How Long Does SEO Take To Work?

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

After months of hard work, you finally have a professional website for your business. As you look over your site, you start to think about SEO and a question pops into your head; “How long does SEO take to work?”

If that’s a question that’s been on your mind, you’re in luck. Below we’re going talk about SEO and how long it can take to work for you.

Learn More About SER Here - EWR Digital

The 1990s Vs Today

Ask Jeeves - EWR Digital
Picture of Ask Jeeves courtesy the Wayback Machine

Twenty years ago search engine optimization was a lot different than it is today. Back then search engines couldn’t understand natural language. In fact, one computer science teacher I, the author of this blog post, had in middle school was fond of saying, “Don’t ask search engines questions. They will just laugh at you.”

What he meant was that search engines couldn’t handle questions. So instead of giving you relevant answers, they “laughed” at you by displaying illogical results that were nowhere near what you wanted.

Search Engine Optimization has changed a lot in the last twenty years.

To find what you were looking for you had to use short phrases or words in your searches. If you wanted to know “what is the acronym to remember the planets?” you had to search “planets acronym.” Website marketers understood this and often optimized websites by peppering them with the one-two-word phrases people searched for. As long as they stuck to that small search word list their ranking was fine.

Then Ask Jeeves appeared on the scene. Ask Jeeves (now was started in 1996 by Garrett Gruener and David Warthen in Berkeley, California and was one of the first search engines that could process questions. You could ask it a full question and it responded with results that answered it. Google came two years later and started to their long-lasting change of the SEO game. Smartphones and voice assistants like Siri came thirteen years after, completing a big shift in website browsing.

Fimd Out What SEO Can Do For You - EWR Digital

Now, instead of being stuck using one-or two-word search phrases, people could put full sentences in the search bar to get answers.

How Does This Change Search Engine Optimization Today

Because people searching the web are using a more natural language (and longer search phrases) websites need to follow suit. This means using longer search phrases along with their shorter ones. This also means that SEO doesn’t happen overnight. In order to do it properly and generate the leads you want, you need to know what long keywords people are using to search for businesses like yours.

People now use longer search phrases.

“Someone Said They Could Improve My Google Rank in 1 Month.”

Trend Magnifiying glass - EWR Digital

If anyone promises you they can do your SEO quickly, run. A good website marketing agency understands that to do your SEO right, they have to craft an SEO strategy that suits your website and the people searching for it. They won’t just randomly jam keywords in your website content, they’ll take the time to research which keywords to use, and the best ways to use them.

SEO results don’t happen overnight.

A good website marketing agency will also take the time to explain their SEO strategy so when you hear how it might take, you’ll know exactly why.

Get the Best SEO Strategy For Your Website Today!

Find out how long your SEO will take by talking to the SEO experts today! We’ll craft you an SEO plan that works for you to increase your ranking and grow your business.

EWR Digital is a great advertising agency that’s been helping businesses grow since opening its doors in 1999. Get to know us better here. Interested in a 15-minute call with one of our marketing experts? Call us at (713) 592-6724 today!

Call Us Now! - EWR Digital

How long does SEO take to work? | EWR Digital – Houston, TX