How Can I Make Digital Marketing Work For My Cannabis Business?

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

Wondering how to make marijuana marketing work for your business?

Digital marketing is a wide sector, encompassing all electronic or web-based communication that comes from your marijuana brand to its target audience. Some examples of effective digital marketing channels include blogs, website design, and email marketing.

For both small and large businesses, digital marketing opportunities are becoming more and more appealing for several reasons. People are using the internet more than ever.

Digital marketing makes it simple to measure your success.

Digital marketing makes it simple to measure how successful your marketing strategies are thanks to performance metrics such as conversion rates, clicks, and impressions. Hence, by harnessing this data, you can easily determine if your efforts are successful or failing. They can tell you whether to keep doing what you’re doing, or readjust your course for better results.

With Canada’s recent legalization of marijuana, marijuana marketing is a hot topic right now. With that in mind, here are some digital marijuana marketing tips from our expert marketing team. These tips will help you harness the power of digital channels and grow your cannabis business.

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Making Digital Marketing Work for Your Cannabis Business

Use Industry-Relevant Websites for Advertising Opportunities

The first step is an obvious one. Look for online communities and websites within the cannabis niche that offer advertising opportunities. Look for sites that specialize in selling edibles, THC products, CBD/CBD oil, and other marijuana-related goods and services. Finally, research if they accept marketing and promotional material from relevant businesses. If they do, put your name in the hat! Sharing an ad in these spaces is a great way to build your marijuana branding.

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Collaboration and Sponsorship of Digital Content

Content is so important to your marijuana branding, so create videos, blog posts, infographics, and other media. Make it for your own site, but also for other online publications in your industry. Getting backlinks and guest posts is a valuable tool to build your brand, authority, and SEO.

Quality content will be viewed then shared, consequently exposing your brand to a wider audience which may have an interest in your product.

SEO Best Practices

SEO (Search Engine Optimization) is the golden key to better sales and conversions. It helps search engine bots index your website more easily.

The right SEO work can put your website on the first page of Google’s search results. Target all the keywords you need your web pages to rank for across your meta description, page copy, and title tag. Make sure you link to relevant, reputable industry sources.

Finally, update your site often to encourage the search engine bots to crawl your site regularly. Your marijuana SEO should be updated periodically to keep up with your competitors.

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In addition, native advertising opportunities are another way to boost the SEO value of your business. Many consumers spot ads a mile away and block them out of their minds. On the other hand, native ads integrate seamlessly with the feel and appearance of your site thanks to their content format.

Furthermore, your audience will be captivated by information if it is presented well.

Make sure your content doesn’t come across as a blatant marketing tactic. Give the reader some value by creating content they want to read, not just urging them to buy something.

By creating value for consumers, native advertising is highly beneficial. Give it a try!

Market Your Cannabis Business with EWR Digital

These are just some of the useful digital marketing techniques that you should harness in order to maximize the potential of your cannabis business. Digital marketing is an incredibly efficient and useful resource, so it makes sense to use it as much as possible.

For more information on marketing a restricted business – or any business – contact the experts at EWR Digital by calling us at 713-592-6724!

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How Can I Make Digital Marketing Work for my Cannabis Business? | EWR Digital – Houston, TX