Your Customers’ Expectations
In today’s information economy, EVERY business is expected to have a presence in the online marketplace.
From enterprise corporations to taco trucks, garage bands to professional athletes, and local businesses to public parks, everything has a web presence. If you do not, it is only a matter of time before Facebook and Google automatically create this presence for you, ready to ask, ‘is this your business?’ — ready to post reviews, like it or not.
At the heart of almost every business’ web presence MUST BE a privately owned and controlled website. This is important to note, because social media platforms and free websites, while convenient and powerful, are controlled by the platform company. This means that they can take, limit, control, or even ban your site or content for any of a thousand different reasons. They’ve done it many times before, and there is nothing to prevent them from doing it again.
How to Take Control of Your Web Presence
The first step in taking ownership and control of your web presence is a good website design.
Please note that this, typically, is the ONLY place on the internet where you have complete and total control. (‘Control’, of course, within limits. There are still strict laws governing privacy, piracy, copyright, data collection, and wiretapping, as well as ‘safe harbor’ for public platforms that allow individual posting. Section 230.)
Good Website Design Enables Customers to Know, Like, and Trust You
For many businesses, your website is often the first impression your customers get. After clicking through your ad, directory listing, or listing in the search engine results page (SERP), it is the first thing they see.
A good website design establishes identity, relevancy, authority, trust, and most important, likeability. A customer that does not know, like, or trust you is not likely to be a customer much longer, if ever.
Want to learn more about how this works, and the traits of a good website design? Then our recent post, ‘Twelve Core Elements of a Great Website Design,’ is a great place to start.
Do You Have a Good Website Design?
Do you have a good website design? Does your web design enable customers to know, like, and trust you? Is it simple? Does it sell?
If you don’t know the answer to these questions, then contact EWR Digital for a free website analysis. Equal parts search engine optimization (SEO), user experience (UX), and conversion, you will likely learn more about your website in twenty minutes with us, than you have in the past two years. (Unless, of course, you regularly listen to our internationally renowned podcast, ‘The Unknown Secrets of Internet Marketing’.)
Take Control of Your Web Presence with Good Website Design | EWR Digital Internet Marketing