One of the key factors that drive consumers' purchase decisions is brand awareness. The first stage in the customer journey drives a consumer's curiosity about a product. While the journey is usually non-linear and occurs over a period of time, strong brand awareness...
If you’re not using a digital marketing agency for your business growth, you lose major marketing ground to your competitors. This goes for businesses, regardless of niche. If you think it’s hard to find influencers in your niche and price range, think again. In fact,...
90 percent of utilize social media as a medium of communication to engage with businesses or brands. For example, Facebook, Twitter, and Instagram are all free platforms brands can use to engage with their audience directly. For years, businesses have leveraged these...
In today's hectic world of digital marketing, it's easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen. However, there was a time when marketers understood that buyers need to be courted rather than overwhelmed....
Are you hoping to connect more loyal customers to your startup? If so, you need to build brand loyalty. This is a strategy that builds trust behind your brand, allowing potential customers to feel good about using your product or services. To discover how you can...
What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its...
What if countless small businesses made it almost impossible for customers to find them? It sounds crazy, but that’s exactly what any business with a poor internet presence is doing. Our world is increasingly digital, and companies without a robust online presence...
As of 2015, there are over 27 million entrepreneurs in the United States. Industry competition is stiff in any niche, and the sheer volume of other successful business owners doesn't make things any easier. Luckily, there are a few strategies you can implement to help...