One of the key factors that drive consumers' purchase decisions is brand awareness. The first stage in the customer journey drives a consumer's curiosity about a product. While the journey is usually non-linear and occurs over a period of time, strong brand awareness...
Social Media Marketing
Influencer Internet Marketing Strategy for Business Growth
If you’re not using a digital marketing agency for your business growth, you lose major marketing ground to your competitors. This goes for businesses, regardless of niche. If you think it’s hard to find influencers in your niche and price range, think again. In fact,...
7 Big Ways to Use Social Media Advertising in 2021
90 percent of utilize social media as a medium of communication to engage with businesses or brands. For example, Facebook, Twitter, and Instagram are all free platforms brands can use to engage with their audience directly. For years, businesses have leveraged these...
Understanding Native Media as a Form of Content Advertising
In today's hectic world of digital marketing, it's easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen. However, there was a time when marketers understood that buyers need to be courted rather than overwhelmed....
3 Innovative Ways To Build Brand Loyalty For Startups
Are you hoping to connect more loyal customers to your startup? If so, you need to build brand loyalty. This is a strategy that builds trust behind your brand, allowing potential customers to feel good about using your product or services. To discover how you can...
7 Tips To Building A Trend Monitoring Strategy For Businesses
What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its...
A New Digital Decade: 9 Reasons You Should Re-evaluate Your Internet Presence
What if countless small businesses made it almost impossible for customers to find them? It sounds crazy, but that’s exactly what any business with a poor internet presence is doing. Our world is increasingly digital, and companies without a robust online presence...
4 Essential Elements Of Powerful Brand Storytelling
As of 2015, there are over 27 million entrepreneurs in the United States. Industry competition is stiff in any niche, and the sheer volume of other successful business owners doesn't make things any easier. Luckily, there are a few strategies you can implement to help...