Conversion Rate Optimization

In digital marketing, conversion optimization, or conversion rate optimization (CRO) is a terminology for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

How UX Led Design is Revolutionizing the Customer Experience

How UX Led Design is Revolutionizing the Customer Experience

This post was written by guest contributor Matt Oxley. User Experience (UX) led design is a web design strategy centered around the end-user. The methodology is founded on the investment of time to understand audience groups, learning about their goals, wants, expectations, and frustrations. This research is then turned into insights which are used to develop solutions that successfully meet the consumers’ needs. When a business has a user-centered culture, their understanding and commitment...

3 Quick Tips for Web Design that Works

3 Quick Tips for Web Design that Works

Did you know that you have only 5 seconds to capture a visitor’s attention on your website? It makes web designing a lot more difficult, doesn’t it? Designing a website that looks good, communicates your message, and functions well is not magic. It’s the result of the right planning, strategy, and execution. With the following web design tips, you can convert your visitors into buyers and also boost your brand credibility. You have only 5 seconds to capture your visitor's attention. 1. Focus...

20 Must-Haves for Awesome Web Design

20 Must-Haves for Awesome Web Design

Domain Choose a domain name that people can remember well. Choose wisely (and appropriately) whether you will use .com, .net, or something else. Educational sites use .edu - examples include universities and post-secondary educational institutions. Institutional accreditation is required. Government sites, like the Department of Justice and the White House - use .gov domain names. The three domains that can be used for pretty much any purpose are as follows: .net .com .org Hosting Hosting is a...