td{border:1px solid #ccc}br{mso-data-placement:same-cell}SEO might not be enough in 2019 and that’s why we’re aiming to help educate and inform businesses about the variety and power that each advertising method holds over their counterparts. SEM (Search Engine Marketing) includes Display Ads (floating and newsfeed ads)">
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Search Engine Marketing

What You Need to Know About the Connection Between SEM and PPC

What You Need to Know About the Connection Between SEM and PPC

Search engine marketing is all about getting your product in front of potential customers. But there’s no point to marketing if people aren’t buying what you’re selling. While there’s a range of methods that can help you get much needed conversions, there’s probably none more effective than PPC. Here's What You Need to Know There was a time when serious marketing meant a willingness to "pound the pavement," wring hands and plaster a plastic smile on your face 24/7, '90s style. These days, with...

SEM: Search Engine Marketing

SEM: Search Engine Marketing

Often called the "paid cousin" of SEO, SEM allows you to pay for your content to show up in top search results. SEM (or Search Engine Marketing) is the process of winning new website traffic by purchasing ads on search engines. Unlike SEO, where you need to promote your content quite a lot to gain traction, here the results of your efforts show up instantly.   The Cost of Keywords Based on which keyword you want your page to show up, you’ll have to pay different prices in AdWords....