Learn how public relations (PR) plays a vital role in off-page SEO and enhances your online reputation. This article explores the definition of public relations and its strategic communication discipline, along with various off-page PR activities. Discover how media relations, influencer outreach, thought leadership, community engagement, awards and recognition, and crisis management contribute to shaping public perception and establishing credibility. Find out why a solid PR strategy is crucial for effective online reputation management and how it can positively impact your business.