Pay Per Click

Google Ads is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.

Mobile Advertising: Click to Download Ads

Mobile Advertising: Click to Download Ads

It’s a no-brainer that mobile advertising is a big part of being a successful business these days. Mobile phone users have increased from 4.1 billion in 2015 to 5 billion in 2019. A key part of improving your leads and conversions will depend on the type of ad you use. These ads include display ads, popup ads, push notification ads, or click-to-download ads. Mobile users have increased from 4.1 billion in 2015 to 5 billion in 2019. Depending on the industry your business is in you might have a...

Mobile Advertising: Display Ads

Mobile Advertising: Display Ads

Mobile advertising continues to have a big influence in the display ad network in 2019. This year mobile advertising represents 72% of all digital ad spending. This means if your business hasn’t followed suit yet, then it’s time to get on board. A mobile display ad is an advertisement that appears on a mobile device like a smartphone or tablet. _____________________________________________________________________ Mobile advertising represents 72% of all digital ad spending in 2019....

What is Mobile Advertising?

What is Mobile Advertising?

Mobile advertising is all the rage - and it's not because everyone's addicted to their smartphone. Well, actually, it kind of is. The number of smartphone users is expected to grow from the current 2.1 billion to 2.5 billion in 2019. That's 36% of the world's population! And a whopping 95% of Americans own at least one smartphone. 95% of Americans own smartphones. Did you know that 100% of people aged 18-29 own a cell phone of some kind? Of that, 94% own a smartphone and only 6% own a cell...

Mobile Advertising: Click-to-Call Ads

Mobile Advertising: Click-to-Call Ads

Companies and businesses are rapidly switching from traditional advertising to mobile advertising, and for a good number of reasons. Mobile advertising, just as the name suggests, refers to advertisements that appear on mobile devices and online platforms; ranging from web pages to mobile games and apps. These could be in the form of SMS, banner advertisements, expanding ads, videos, display ads, pop-ups, click-to-download ads, push notification ads, floating and news feed ads, or...

Mobile Advertising: Push Notification Ads

Mobile Advertising: Push Notification Ads

Push notification ads are an emerging trend in the mobile advertising sphere. Every ping, ding, and ting gets noticed by the user - fueled by the fear of missing out, these notifications can’t be ignored. Maybe it’s a WhatsApp message, maybe it’s Facebook. Maybe it’s Candy Crush - whenever a user installs a gaming app, they’ll get a notification that they should start playing again if they leave it alone for a few hours. They're an important part of mobile advertising, alongside click-to-call...

When Should I Stop PPC?

When Should I Stop PPC?

Is it time to break up with PPC? Nobody wants to invest in a marketing strategy that isn't working. Do you have a pay per click campaign that isn’t performing like you want it to? Read on to learn about how to best leverage PPC and when it's time to move on to another strategy. What is PPC? Pay-per-click, commonly known as PPC, is a paid advertising strategy to get your message in front of the people who want to see it. When pay per click campaigns work effectively they can be a great source...

What Is Google Adwords?

What Is Google Adwords?

Google AdWords is the former name of Google's paid advertising platform. On July 24, 2018, however, Google re-branded its advertising platform to Google Ads. For the sake of simplicity, we will still use Google AdWords interchangeably with Google Ads. We will discuss why Google changed the name later in this blog. Read on to learn more about Google AdWords and PPC! What is AdWords? "Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that...

SEM: Are Bing Ads Worth It?

SEM: Are Bing Ads Worth It?

While Google is certainly the king of search engine marketing, Bing ads are still an important piece of the puzzle. Don’t underestimate the power of a well-placed PPC ad, even outside of Google. While Google still holds the most users, Yahoo and Bing actually have people who prefer to use those engines instead. If, through your market research, you discover that Bing is where you need to be, you should understand how to use Bing ads to boost your SEM efforts. Read on to find out more. Are Bing...

Display Ads: Floating and news feed ads

Display Ads: Floating and news feed ads

Looking for a variety of ways to boost your business but struggling with the huge amount of information available online? You’re not alone. SEO might not be enough in 2019 and that’s why we’re aiming to help educate and inform businesses about the variety and power that each advertising method holds over their counterparts. Read on below to learn more about display ads, PPC, and how to leverage them for the best ROI. Floating Ads Floating ads are those web advertisements that superimpose over...

Display Ads: Expanding Ad & Guideline Sizes

Display Ads: Expanding Ad & Guideline Sizes

Expandable display ads are known as rich media ads that can expand beyond the original size of the ad unit. The expansion is user controlled and will allow for a greater area for the ad to occupy - allowing more attention and better view for action from those interested. The most common and relatable expanding ad may stream a movie trailer, show a video game clip, or demonstrate a number of items available to purchase. Read on to learn how to leverage these display ads in your marketing...