Geo Fencing

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Both geofencing and geoframing are extremely advanced advertising strategies that target people based on physical location. These strategies operate on targeting specific WHOs, WHEREs, and WHENs. Typical locations for geofencing include business conferences, large events, etc.

Mobile Advertising: Push Notification Ads

Mobile Advertising: Push Notification Ads

Push notification ads are an emerging trend in the mobile advertising sphere. Every ping, ding, and ting gets noticed by the user - fueled by the fear of missing out, these notifications can’t be ignored. Maybe it’s a WhatsApp message, maybe it’s Facebook. Maybe it’s Candy Crush - whenever a user installs a gaming app, they’ll get a notification that they should start playing again if they leave it alone for a few hours. They're an important part of mobile advertising, alongside click-to-call...

The Beginner’s Guide to Geofencing

The Beginner’s Guide to Geofencing

Geofencing is fairly new on the block, and it's becoming increasingly popular as more and more marketers and business owners learn about it - and for good reason; it can be quite powerful. Mobile Marketing Is Essential to Success As a business owner, you should already know just how important it is to optimize your website for mobile - because everyone is on mobile nowadays. Mobile marketing is an essential tool you should be using for your business. If you're still not convinced, check out...

What Is Geofencing (and Geoframing)?

What Is Geofencing (and Geoframing)?

Geofencing (and Geoframing) If you're familiar with internet marketing, you've probably heard these terms being thrown around: geofencing and geoframing. Whether you know what they mean or don't know anything about them, we're here to help. Read on below to find out what these words mean, why they're important, and what the difference is. The Big Picture Extremely advanced mobile advertising based on physical location. Both geofencing and geoframing are extremely advanced advertising...