Marketing

4 Essential Elements of Powerful Brand Storytelling

4 Essential Elements of Powerful Brand Storytelling

As of 2015, there are over 27 million entrepreneurs in the United States. Industry competition is stiff in any niche, and the sheer volume of other successful business owners doesn't make things any easier. Luckily, there are a few strategies you can implement to help you stand out. Brand storytelling is a reliable method you can use to further resonate with your target audience and provide insight into what your business represents.   Not sure where to start? Don't worry,...

How Long Does SEO Take Before You Can Expect To See Results

How Long Does SEO Take Before You Can Expect To See Results

As the CEO of an internet marketing agency, perhaps the one question that I get asked more than others is: "How long will it take to get to the first page of Google?” Well, let's say, this question has no right answer. As search engines and capabilities continually evolve, catering to the user and online publisher needs, only Google Engineers working behind-the-scenes know what’s really happening. It is like Coca-Cola’s secret recipe that has remained one of the most heavily...

8 Law Firm Marketing Strategies

8 Law Firm Marketing Strategies

If you're a law firm wanting to add new clients, adopting law firm marketing strategies is your best chance to make this work. Over the past decade, law offices have popped up on every corner around town. Competition is fierce. It can be frustrating to see your law firm struggling to find new clients. Let's see how: Market Your Law Firm with These 8 Marketing Strategies 1. Redesign Your Website to Work for You Website design has transitioned from static informational pages on the web to...

What are the key objectives and benefits of SaaS marketing plans?

What are the key objectives and benefits of SaaS marketing plans?

This article was written by guest contributor Anubhuti Shrivastava of Arkenea. Comprehensive marketing strategies have become integral for entrepreneurs in order to attain steady business growth and exposure. Well, the tech-driven landscape has given a plethora of opportunities and platforms to marketers for executing seamless marketing campaigns and initiatives. It's easy to market a tangible product, but what about promoting services without any physical presence? Yes, you guessed it right -...

Display Ads: Why Web Banners are a Great Marketing Tool

Display Ads: Why Web Banners are a Great Marketing Tool

Digital marketing is the main avenue for promotion these days. The internet provides a wealth of opportunities for people to explore and make the most of. It has essentially put traditional marketing to rest and has emerged as the place where businesses and individuals, with all kinds of worth and wealth, can successfully let their ideas reach many people and be heard by them. However, each and every digital tool that’s on offer for you to use has its own specific set of benefits for you. Read...

Potential Difficulties Marketing Bitcoin

Potential Difficulties Marketing Bitcoin

Marketing Bitcoin can seem to be an easy or exciting way to generate new interest in your business or service, but there are a few drawbacks to consider. Similar to investing, many only want to see the upside potential while ignoring the downside risks. Utilizing Bitcoin in your businesses marketing campaign can work the same way, and this article will go over a few of the drawbacks to consider before executing a marketing campaign around the digital currency. Volatility One of the main...

Bitcoin Marketing: Where to Advertise

Bitcoin Marketing: Where to Advertise

Bitcoin marketing, unfortunately, had a rough go in the advertising world in the not-so-distant past. Websites such as Google, Facebook, and Twitter were beginning to crack down on companies who were essentially claiming get-rich-quick schemes, ruining the party for the honest brands in the business. However, many of those names have backed away from their harsh stance, allowing companies to advertise their business relating to Bitcoin and Bitcoin products or services. With that, it’s...

Bitcoin Marketing: The Different Avenues

Bitcoin Marketing: The Different Avenues

Bitcoin continues to be one of the fastest growing topics in the world, as it has the potential to disrupt the financial service even further. For those unfamiliar, Bitcoin is the most popular cryptocurrency that is used as a store of value, to transfer value and to purchase goods and services. Currently you either purchase Bitcoin with a fiat currency or other cryptocurrencies. With that, many people continue to become interested in the topic. Thus, this leaves the door open for businesses...

How to Market Bitcoin

How to Market Bitcoin

Understanding how to market Bitcoin is important. Depending on your space, you’ll want to know how Bitcoin can be of value. This article will take an approach over a few different markets and show how Bitcoin can be marketed to your potential audience. While the industry is still new, it certainly has proven itself and will continue to be around for the near future. With that, it is important to understand how it can be an asset to your business. Marketing Bitcoin Retail If you are in retail...

Going Viral: The Secret to Videos That Skyrocket Exposure

Going Viral: The Secret to Videos That Skyrocket Exposure

Creating viral videos for a business is a lot more challenging than just putting up cute puppies and kitten videos. To drive maximum ROI from your video marketing efforts, you have to think outside the box. So what does it take to make a viral video? How can your content reach the masses? With over 4 billion views on YouTube every day, there’s a lot of scope to promote your ideas. Many people tend to believe that viral marketing is based on luck. It’s a blend of science and art that requires...