Geofencing is fairly new on the block, and it’s becoming increasingly popular as more and more marketers and business owners learn about it – and for good reason; it can be quite powerful. Even Facebook is getting into the mix and offering a form of GeoFencing. MOBILE...
PPC (Pay-Per-Click) advertising
Over 3.5 billion people around the world rely on their smartphones every day. With over 45% of the world on their phones, you have a chance to boost your business. How? With the addition of geofencing as part of your digital marketing strategy, you can target an...
Programmatic video advertising is a cost-effective and data-driven approach to digital advertising. With programmatic advertising, brands can use algorithms to target specific user behavior and get their material distributed to target audiences more efficiently. Programmatic advertising has become a significant part of total digital ad spend worldwide, accounting for 85% of total digital ad spend in the US, more than 80% in Europe, and almost 70% worldwide. With the rise of new media channels like TikTok, Instagram Reels, and YouTube shorts, brands need to adapt to the changing behavior of consumers and produce more content to match the new expectations. Video advertising is essential in today’s advertising landscape, and brands need to create relevant and engaging content that captures the viewer’s attention within the first two seconds. Programmatic advertising provides a more systematic and efficient approach to ad placement, and it is a convenient and cost-effective way for brands to compete for consumer attention.
Digital marketing has become the primary tool for promoting businesses and individuals. The internet offers a plethora of opportunities for individuals and businesses to successfully promote their ideas and reach a broad audience. Paid advertising, a branch of digital marketing, is used to guide consumers towards products or services through web banners displayed on web pages. Web banners are essentially digital billboards that incite users to click on them, leading to linked web pages. PPC is a payment system used for this form of advertising, where web pages or platforms displaying ads get paid each time the ad is clicked. EWR Digital is a Houston-based marketing firm that offers professional PPC experts and services to help businesses create successful web banners.
Pay-Per-Click (PPC) advertising can be a powerful tool to drive traffic to your website and generate leads and sales. However, if your PPC campaign isn’t performing as well as you had hoped, it may be time to evaluate your strategy. Before giving up on your campaign, consider optimizing your keyword selection and landing pages, as well as identifying any targeting, bidding, or budget issues that may be impacting your results. If you’re still not seeing the desired outcomes, it may be time to seek the help of a PPC expert to conduct an audit and provide actionable steps for improvement. Don’t give up on PPC too soon – with the right strategy and optimization, it can be a valuable tool for achieving your marketing goals.
Push notification ads are a rising trend in mobile advertising that cannot be ignored. Whether it’s a message from WhatsApp, Facebook, or a gaming app, every notification catches the user’s attention. Push notifications have become an important part of mobile advertising, alongside other forms such as click-to-call ads, web banners, and pop-up ads.
Push notification ads have an advantage over traditional ad campaigns as they remain until the user interacts with them. Unlike pay per click (PPC) campaigns, which disappear once they’ve been scrolled past, push notification ads give users the option to either interact with the ad or dismiss the notification.
Visibility is another positive factor of push notifications. They are hard to miss and even clearer than banner ads. When the content of the notification is not visible, an icon is displayed indicating there is a message to be dealt with.
Push notifications allow advertisers to reach users in a way that is obvious and can be dealt with when the user is ready. They also provide the ability to use geo-fencing advertising, which allows notifications to be delivered when a mobile device enters a specific location or conference.
For businesses looking to boost their advertising efforts, EWR Digital, a Houston-based internet marketing agency, can provide expert guidance. Schedule a call to learn more about how to use push notification ads to your advantage in mobile advertising.
Which is Better: SEO or PPC?
As an internet marketing company that specializes in PPC, we get asked a lot by our clients, which is better, Search Engine Optimization or Pay-Per-Click? The answer we give is, it depends on your company’s current situation. It really comes down to your company’s digital marketing strategy. Understanding who your audience is and how they use the internet is a key element in figuring out whether you should use paid search / PPC, organic search or a combination of both.
Not sure which one you should be using for your business, or whether you should be using both?
Here is an in-depth look to help you with deciding which one your business needs.
SEO vs PPC
When considering SEO and PPC you should be aware of these two main differences.
The first being, your paid ads appear at the top of the page. Have you ever noticed at the top of Google there is the maps and there are usually three ads above the normal organic search results?
The second is organic SEO traffic is free, but PPC traffic cost you money for each click. Often, SEO and PPC work better when they are integrated using a solid marketing strategy. That is why we mentioned that often, businesses use both.
What is PPC?
Pay-Per-Click is a simple and quick way of purchasing traffic for your website, rather than using SEO, which can take more time. If your business is looking for instant results, PPC is the way to go, but I’ll let you decide which one is better for your company.
What is SEO?
Search Engine Optimization! I’m sure you’ve heard this term thrown around a few times, but what is it? It is the process of optimizing your company’s website and its pages for search engines, like Google and Bing. Often people refer to SEO as “it’s how my company made it to the top of Google.”
There are many reasons to choose SEO over PPC, so let’s take a look at a few.
Your Brand – Bringing awareness to your brand by using key search terms, rather than advertising, can drive the awareness of your brand.
Users often skip ads and go straight to the organic search results because of trust.
Organic traffic is free. Well, developing organic traffic does take time and money, so it’s not totally free, but there is no charge for each click or impression.
SEO traffic go away, whereas PPC, once you stop paying, the traffic is gone.
Running paid ads gets you to the top faster, and you get seen by the right people.
Setting a fixed spending limit on paid ads will let you control your budget.
SEO takes time. You’re not going to get to the top overnight. However, a great PPC campaign can be created in a day and you could see more traffic a lot sooner.
PPC ads are easier to get in front of your audience. You can target ads by time of day, geography, search terms, and much more.
Typically for coupon hunters or emergencies like “ac out” or “emergency plumber near me”
There’s no straightforward answer to whether SEO or PPC (pay-per-click) is better, as it depends on your specific business goals and circumstances.
SEO is a long-term strategy that aims to improve your website’s organic (unpaid) search engine rankings for specific keywords over time. It requires ongoing effort to optimize your website’s content, structure, and technical aspects to make it more search engine-friendly. The benefits of SEO include sustained traffic to your website, increased brand credibility, and lower cost-per-click compared to PPC.
PPC, on the other hand, involves paying for each click on your ad that appears at the top or bottom of search engine results pages (SERPs). This can provide immediate visibility and targeted traffic to your website, but it can also be more expensive and requires ongoing optimization to maximize ROI.
In general, a balanced approach that incorporates both SEO and PPC can be effective in driving traffic and conversions to your website. SEO provides long-term benefits, while PPC can provide immediate results and targeted traffic to your website. Ultimately, the decision of which strategy to use will depend on your business goals, budget, and competitive landscape.
I would recommend once you start setting a baseline and determine which works best for you in your analytics.
If you are still unsure one what to do. We have a podcast that has episodes dedicated to this topic and talk more more about the differenceces between SEO and PPC.
Have a strategy that works
An integrated internet marketing strategy is truly the best approach.
Your company’s results can be improved by using both PPC and SEO or paid and organic. Though it all depends on the business, you may not need both. What are your businesses experiences with PPC and SEO? Feel free to reach out to us on one of our many social media platforms, Twitter or Facebook, we’d love to hear from you about your experiences in dealing with both.
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Programmatic videos are becoming increasingly popular due to their ability to deliver highly-targeted and efficient advertising campaigns. Programmatic advertising uses automated technology to purchase ad space across multiple channels, allowing marketers to reach their target audience more effectively. Programmatic videos are fast, highly targeted, more efficient, and cost-effective compared to traditional advertising. Programmatic advertising is estimated to reach over $62 billion in the US this year. Best practices for programmatic video ads include exploring the marketplace, creating engaging videos, optimizing for mobile, and considering branding.